trend of people migrating from rural dwellings to urban area in search of an earning‚ better education or may be due to environmental degradation in rural areas. Even‚ political conflicts‚ wars‚ and income disparities among and within regions may also be a motivating factor which results in migration whether international or national. Whatever may be the reasons‚ migration is a very common phenomenon nowadays in most of the cities. Recent studies reveal that the urban population is increasing day
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Coimbatore India. PROJECT REPORT ON “A Study On Consumer Behavior in Rural Market” A Report submitted in partial fulfillment of the requirement for the degree of MBA Program BY S. SIVA PRASAD H.T. NO: 11P35F0619 Bhavan NIFTE School Of Business‚ Bangalore (Affiliated to Bharathiar University) (2011-2013) DECLARATION I hereby declare that‚ this project report entitled “A Study On Consumer Behavior in Rural Market” Of project work undertaken by me‚ Bhavan NIFTE School Of Business
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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sixties are to psychedelics‚ or hallucinogens. Things began to transform little by little after 1963 in the way America saw its political stance‚ social beliefs‚ and culture‚ and the crowd that was at the head of these transformations was seemingly the youth of the U.S. When the birth control pill‚ the Civil Rights Movement‚ the Vietnam War‚ new music‚ and the budding drug market were all at the forefront of mainstream society‚ they all appeared to unify and consequently develop a new counterculture
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shown socially‚ technologically‚ and economically. With the introduction of a new role for women‚ new technology‚ introduction of credit. Although the 1920’s had some impacts from a conservation revolution‚ the majority of the revolution was innovated. While the Roaring Twenties was more of a revolution of innovation (change or new)‚ the 1920’s also was a revolution of conservation (favors traditions). With alcohol becoming more popular‚ it was seen as wrong. With the passing of the 18th Amendment
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faced difficulties in assimilating into American culture that they were not. Most could not speak English‚ nor were they literate in their own language. They came from non-democratic governments and were often distrustful of government‚ and ended up in a a similar situation in America with political machines‚ and thief’s. Immigrants during this period crammed into cities in the Northeast‚ and created small ethnic communities where they preserved the culture of their homelands. With many fleeing Americans
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Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’‚ though used very frequently in various forums‚ have eluded any precise and non- controversial definitions. When we join them‚ the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and‚ more often than not‚ poor prescriptions. The Indian rural market with its vast size and demand base offers great
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The studio system was a film production and distribution method used by the major motion picture studios in Hollywood beginning in the 1920’s and ending in the 1960’s. The “Hollywood studio system” was comprised of large movie studios that produced films on their own lots (properties) using creative personnel (actors & writers) who were locked in long term contracts. The studio system allowed for ownership of the distribution of a film‚ which ensured the film‚ would be shown at theater circuits owned
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sexuality is defined as “sexual activities‚ attitudes‚ and behaviors”(Licht et al. 427). These ideas began to separate from one another most distinctly within the 1920’s. The 20’s were a time of change for women as they began exploring more sexual freedom after gaining the right to vote. Several decades later‚ the Sexual Revolution of the 1960’s was made possible by contraceptive pills hitting the market for the first time. Many called this Revolution a sexual liberation for young women‚ but it would
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The first speaker ever created was known as the dynamic loudspeaker. It was created in the 1920’s by Edward Kellogg and Chester Rice. The loudspeaker produces a magnetic field which then causes a coil or magnet to move. The coil or magnet is connected to the diaphragm. There are more speakers than just the horn‚ such as‚ such as‚ electrodynamic loudspeaker‚ flat panel - planar‚ electrostatic‚ multi-cell diaphragm and piezoelectric. Speakers are used to produce sound. Sound is an energy which is
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