strategy”‚ SWA has set up its reputation and won a large number of loyal customers. However‚ SWA has no special control over distribution channels. On the other hand‚ since the publication of in 1978‚ there is low barrier to set up airline company in the US. 2.The threat of substitutes. Southwest Airline focuses on the short-haul flight‚ so customers are likely to switch to other transportation means‚ such as train. And the low-cost airline has been a emerging industry. There are more choices for customer
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edu/economics/PPE08/alex.pdf McCartney‚ S. (2010). Decoding Airline Ticket Costs. The Wall Street Journal. Retrieved from http://www.etopaz.com/news/3/57/Decoding-Airline-Ticket-Costs-WJS-com NBC News (2008‚ May 8). Inside the mysteries of airline fares - Business - US business - Aviation | NBC News. Retrieved May 14‚ 2013‚ from http://www.nbcnews.com/id/3073548/ns/business-us_business/t/inside-mysteries-airline-fares/#.UZLPd5UylUQ Smith‚ A. (2011‚ March 4). Rising airfares could overtake their 2008 peak - Mar. 3
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References: 2012‚ p.s. Offered on all flights between New York (JFK) and Los Angeles (LAX) or San Francisco (SFO)‚ http://www.united.com/web/en-US/content/travel/inflight/premiumservices.aspx‚ October. Hitt‚ M. A.‚ Ireland‚ R. D.‚ & Hoskinsson‚ R. E. (2009). Strategic management: Competitiveness and globalization. Mason OH: South-Western Cengage Learning. Shaw‚ S. (2007). Airline Marketing and
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Target market SW: low-cost airline; short-haul flights (US); offers about 3‚400 daily flights to 78 destinations in 39 states RYN: low-cost airline; short-haul flights(Europe); offers over 1‚500 scheduled short-haul flights per day serving approximately 160 airports. SIA: full-service airline; international travel‚ flies to 62 international destinations in 35 countries on six continents from its primary hub in Singapore. KFA: full-service - adding low-cost model（Kingfisher Red） during poor financial
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Task 1 Conduct desk research Consider the air travel industry’s environment‚ conduct research on the main forces in the macro environment facing air travel industry companies. Based on your research prepare a report. Your report should cover the following information a)Background of the research Industry Specific Metrics Aircraft Utilization: The most basic metric for an airline is aircraft utilization. This is a measure of the average number of hours that each aircraft is flying in each 24
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Main Body Slick Airways was founded in January 1946 by Earl F. Slick. On March 4th‚ 1946 operations began and at that point Slick operated a fleet of ten C-46 “Curtiss” aircraft purchased from the Reconstruction Finance Corporation. During the first few years‚ the airline was the first U.S. freight carrier and was selected as one of the scheduled freight carriers in 1949. The DC-6B passenger aircraft entered service with United Air Lines on April 11th 1951‚ and Slick Airways was the first airline
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BRITISH AIRWAYS A Case Analysis of Changing the Culture of British Airways1 Euronda Jefferson MBAE 5313 Leading and Managing Change East Texas Baptist University May 2015 Case Synopsis In the wake of an aging fleet‚ increasing competition‚ and high staffing costs‚ numerous issues threatened to bankrupt British Airways‚ including improving the competitive advantage‚ making customer service important the employees‚ and changing the consumer perception of the company. British Airways began
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positive prospects‚ it could position Airbus as the commercial aviation industry leader. FCF model The model estimates Airbus free cash flows associated with the potential implementation of A3XX project in 2001-2020. All calculations are performed in US dollars‚ net present value is calculated as of December 31‚ 2000. Given the uncertainty of model assumptions and the long-term nature of the model itself‚ additional sensitivity analysis was performed in respect of (a) operating margins‚ (b) discount
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AF2110 Management Accounting 1 Kingfisher Airline Revival Plan Group 8 CONTENTS 1) Introduction 3-4 2) Decision Analysis Buy or lease decision Aircraft configuration decision Pricing decision 4-7 3) Cost Analysis Variable cost Commission expense Fuel cost Employee cost Fixed cost Aircraft leasing cost and depreciation Landing and navigation cost Interest expense 7-9 4) Other Recommendation Transform into low fixed cost structure Lowering the currency
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ESCUELA SUPERIOR POLITÉCNICA DEL LITORAL GUAYAQUIL-ECUADOR APPLIED MANAGEMENT CASE ANALYSIS “LUFTHANSA 2003: ENERGIZING A DECADE OF CHANGE” INTEGRANTS: IVÁN CARO SAMUEL JARAMILLLO KARLA MANOSALVAS ANALY VILLAFUERTE FERNANDO MARRIOTT LEONARDO SORIANO LUFTHANSA´S BACKGROUND: Lufthansa had become one of the most robust airlines and top aviation groups in the world. Lufthansa is the largest airline located in Europe in terms of passengers carried. In the 1980s‚ Lufthansa pursued
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