Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
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1 (a) According to the information from the question‚ Hei Lau’s letter amounted to an offer to sell his second-hand car and the offer would remain open for one week. Although Chiu Chor made the first letter to Hei Lau for inquiring “whether he would take HK$40‚000 for the car”‚ the original offer was still valid because this inquiry was a mere request for information about the offer rather than a counter offer‚ it does not imply a rejection of the offer. An example of a mere request is the case
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Module: International Marketing Marketing in International Markets : Country Snapshot : Japan Japan : Country of varied hues Japan- Bird’s eye view Formation Capital Population Ethnic Groups : 660 BC : Tokyo : 128 Million (2010) (10th largest) : Japanese (98.5%)‚ Korean (0.5%)‚ Chinese (0.4%)‚ Others (0.6%) Government : Unitary parliamentary democracy (Diet) & Constitutional democracy (Emperor) GDP (Nominal) : USD 5.4558 Trillion (3rd) Per capita income : USD 42‚820 (16th
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BA (Hons) Marketing – 3rd year Mathieu Chomarat: 06110827 Portobello College Year 2006-2007 International Marketing Strategy Assignment 2: Ikea Case Study Lecturer: Carmel Gernon Room: F6 Table of Contents A Brief Introduction to the essay: 1 Macro-environment of Ikea in Brazil: 1 Politic and legal environment: 1 Economical environment: 2 Social environment: 3 Technological environment: 4 Environmental
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diseases back from space‚ and "forward contamination"‚ bringing Earth’s diseases into space‚ should be taken into account (Source F). However‚ these sorts of problems are not unsolvable. They are simply an issue of ethics. In "To Boldly Go: Ethical Considerations for Space Exploration" (Source E)‚ Margaret McLean takes a similar stance. She isn’t against space exploration altogether‚ but instead advises explorers to "account for [their] urges and actions in terms of their impact on others." Further
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References: 1. International Monetary Fund‚ OECD Convention on Combating Bribery of Foreign Public Officials in International Business Transactions‚ 2001‚ Retrieved from: http://www.imf.org/external/np/gov/2001/eng/091801.pdf 2. Convention on Combating Bribery of Foreign Public Officials in International Business Transactions and Related Documents‚ 2011‚ Retrieved from: http://www.oecd.org/dataoecd/4/18/38028044
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Grading in MRK2033 Internasjonal markedsføring and EXC3602 International marketing When deciding the grade in individual case seminars‚ the case-leaders make an overall judgment based on how the students have performed along the issues presented in the document called “Case analyses and seminars in international marketing”. The students are graded from A to F‚ where A to E are passing grades‚ while F is fail. Table 1 gives an overview of the grades‚ including a brief description as well as
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Four key values and ethical considerations at that I consider most important when establishing /conducting treatment groups are respect and dignity‚ empowerment‚ individualization‚ and understanding/respect/camaraderie among people from diverse backgrounds. Respect and dignity is important when I practice social work because it helps me to provide services regardless of circumstances. For example‚ when providing services to someone whom I do not agree with their behavior I must treat them with
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The Best of Disney’s Marketing Strategies The Walt Disney Company or just Disney‚ as it is popularly called‚ is one of the largest media conglomerates in the world. What are the marketing strategies behind its astounding success? Here are a few. * Segmenting and targeting – Disney uses geographic‚ demographic and psychographic segmentation. In other words‚ it uses multi-segment targeting. Although it may seem like Disney targets only kids‚ Disney’s target market is the whole family. Walt Disney
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Political‚ legal and ethical health promotion considerations There are various political considerations involved in health promotion for the patient. The main issue that is seen at the facility that I am located at is the allocation of resources for wound care treatment. It is extremely difficult to provide patients with the supplies needed due to the recent cut backs over the past years in reimbursement from Medicare and Medicaid. Since these cutbacks have taken effect‚ it is very difficult
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