A. 2011. Applied strategic marketing. 4th edition. Sandown: Heinemann. University of South Africa. Department of Marketing and Retail Management … 2008. Advanced Strategic Marketing issues: Study Guide I for STRMAR6. Pretoria http://www.flysaa.com/us/en/Documents/Financials/SAA_annual_report_2011.pdf Accessed on the 20 June 2012 Accessed on the 21 June 2012 Accessed on the 20 June 2012 : Accessed on the 21 June 2012 Accessed on the 21 June 2012
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1. INTRODUCTION This report documents work carried out in the course of a team project concerning the case study: “British Airways – USAir: Structuring a Global Strategic Alliance”. The project fulfills partial requirements of the Strategic Management course of Harvard Summer School and has been completed by a team of two students. The case is about alliance of two airline companies‚ namely British Airways and USAir. In this case‚ we are focused on investigating the alliance process in detail
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AF2110 Management Accounting 1 Kingfisher Airline Revival Plan Group 8 CONTENTS 1) Introduction 3-4 2) Decision Analysis Buy or lease decision Aircraft configuration decision Pricing decision 4-7 3) Cost Analysis Variable cost Commission expense Fuel cost Employee cost Fixed cost Aircraft leasing cost and depreciation Landing and navigation cost Interest expense 7-9 4) Other Recommendation Transform into low fixed cost structure Lowering the currency
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Management‚ 11‚ 313-327. Marshall‚ A. (1890) Principles of Economics‚ London‚ MacMillan. Mercer Management Consulting (2002) Impact of Low Cost Airlines‚ Mercer Management Consulting‚ Munich. Morrell‚ P. (2005) Airlines within airlines: an analysis of US network airline responses to Low Cost Carriers‚ Journal of Air Transport Management‚ 11‚ 303-312 Morrison‚ S.A. (2001) Actual‚ adjacent‚ and potential competition: estimating the full effect of southwest airlines‚ Journal of Transport Economics and
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Introduction In recent years‚ the competition between low-cost airlines / no frills airlines and legacy airlines has arouse a heat debate‚ especially in North America. Although airline industries including diverse tasks‚ deciding the price of airplane ticket might be the most significant part in marketing. This assignment attempts to analysis the different pricing strategies that Airline companies make to enhance competitiveness in North America. Moreover‚ these comparisons will be supported by
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CERTIFICATE This is to certify that the project work “ANALYSIS OF KINGFISHER AIRLINES” is a bonafide record of work done by Mr. Debasis Patra under my guidance in partial fulfillment of the requirements for the programme in PGDM in Aviation. Prof. S. N. Mishra Head PGDM- Aviation Management ACKNOWLEDGEMENT I take immense pleasure in thanking Prof. S. N. Mishra‚ Head (Aviation Management) for having permitted me to carry out this project work. Finally‚ yet importantly
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On the Cutting Edge: US Airways and Their Need for a Technological Advantage Sean Pottorff American Military University The technological environment in business is one environment that can tip the balance for a company. It could be that one big breakthrough that sends them above the competition. It could also be a blunder so huge that the company tanks and goes bankrupt. It is no surprise then‚ the amount of decision-making accompany has to go through before creating‚ innovating‚ or implementing
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Strategic Marketing Management Royal Jordanian Airlines Q 1. Select and name any Company you are familiar with and describe its business? Part A Over the years‚ airlines have successfully streamlined their operations‚ improved efficiency‚ made substantial technological advances‚ and tightened costs. Value-adding benefits such as reward systems have also been incorporated‚ as well as vast improvements in services provided and safety of travel. The
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Airline Reservation System Chapter 1 1.1 Introduction In today’s airline industry users or customers can reserve seat or book flight from any place in the world as long as they are connected to internet. The Innovation of technology has made traveling in the air easier for customers with airline reservation or booking just a click away. The fastest means of transportation today is by air. Thousands of people flock the airline industry this days
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Example introduction 1 Introduction from a report entitled "A Review of Greenhouse Gas Reduction Actions and Opportunities: the Current Status of the Kyoto Protocol". 1. Introduction The greenhouse effect is a natural phenomenon that keeps the earth’s surface warm. Greenhouse gases trap heat from solar radiation‚ analogous to the way glass panes trap heat in a greenhouse. Due to increasing greenhouse gas emissions from human activities‚ the greenhouse effect has been significantly augmented‚ causing
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