1. Introduction In this report‚ i’m selected AirAsia Berhad. The objectives and scope of this report was included conduct an analysis of industry environment and organisation capability. Besides that‚ there were also included sources of competitive advantage and the ways were used to sustain these competitive advantages. 2. Brief description of the Company Core business of AirAsia Berhad is broken travel norms around the globe and has risen to become the world best. Route
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Understanding the Chaos of Airline Pricing By Alex Kons I. INTRODUCTION “The airline industry’s pricing system is a billion-dollar house of cards in which every customer is a futures speculator and Economics 101 is turned onto its head” (Fredrick‚ 1995). This statement highlights one of the most hidden frustrations that many air travelers feel. Airline pricing is so distorted that often a full-fare paying passenger is seated next to a passenger who paid more then three hundred percent less for
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high fuel prices and overcapacity * Customer dissatisfaction due to in-flight services‚ flight crew and costs and fees. * Successful brands---Singapore Airlines‚ Virgin Airlines United Airlines overview: * Oldest commercial airline in US. * Launched a new low-cost carrier- Ted * Due to Sept 11 incident United ran into severe financial difficulty and was filed for bankruptcy protection. * The effect of United Breaks guitars video was similar to that of a parody ad as it
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Contents 1. Introduction…………………………………………………………………………… 2. Business Strategy…………………………………………………………………… 2.1. General profile of the Airline Industry…………………………………………. 2.2. Competitors Overview and Situation analysis………………………………... 2.3. The Competitors………………………………………………………………… 2.3.1. Air Arabia………………………………………………………………… 2.3.2. Etihad Airways……………………………………………………………. 2.3.3. RAK Airways……………………………………………………………… 2.3.4. Competitive advantage of Emirates Airlines…………………………... 3. Strategic Marketing
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| | | | | | | | Company slogan | Go IndiGo | | | Headquarters | Gurgaon‚ Haryana‚ India | | | Key people | Rahul Bhatia‚ MD Aditya Ghosh‚ President | | | Website | www.goindigo.in | Founded | 2006 | Introduction IndiGo‚ is a private‚ low-cost airline based in Gurgaon‚ Haryana‚ India.Since commencing operations in August 2006‚ it has established itself as one of India’s leading airlines using its model of efficient‚ low-cost operations and by attracting customers
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strategy”‚ SWA has set up its reputation and won a large number of loyal customers. However‚ SWA has no special control over distribution channels. On the other hand‚ since the publication of in 1978‚ there is low barrier to set up airline company in the US. 2.The threat of substitutes. Southwest Airline focuses on the short-haul flight‚ so customers are likely to switch to other transportation means‚ such as train. And the low-cost airline has been a emerging industry. There are more choices for customer
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United Airlines Case United Airlines was founded in 1926‚ which gives the airline nearly 90 years of experience. United faced many challenges throughout its years of operation‚ however the airline has still managed to be relevant and competitive in its industry. Theses challenges include: mergers‚ acquisitions‚ war‚ the Great Depression‚ labor union strikes‚ buyout attempts‚ terrorist attacks‚ bankruptcy‚ and recessions. The Airline deregulation Act of 1978 was the genesis for the airline industry we know
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Opportunity Cost Associated with Merger of Airlines Student ECN 202 February 15‚ 2013 The airline industry on Feb 14‚ 2013 announced the merger of American Airlines and US Airways forming the biggest airline company American (Mouawad‚ 2013). That leaves just three airlines‚ American‚ Delta Air Lines and United Airlines to offer domestic and international service. Airline executives claim that mergers are good for passengers as they provide more service to more destinations. If this
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aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This could be an impediment to Ryanair‚ as the company seeks to operate long haul flights from Ireland to USA. Norwegian Airlines are still behind Ryanair and easy Jet in terms of passengers carried over the years. The company’s annual report in 2015
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THE INDIGO AIR : FIXING THEIR PROBLEMS AT KOLKATA AIRPORT Indigo Air is the one of the prominent low cost airlines operated from India. ➢ a single passenger class ➢ a single type of aero plane commonly the Airbus A320 or Boeing 737‚ reducing training and servicing costs. ➢ a simple fare scheme‚ such as charging one-way tickets half that of round-trips (typically fares increase as the plane fills up‚ which rewards early reservations) ➢ unreserved seating (encouraging passengers
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