IMC Plan Outline ” Febrina Halim Stella Wong Leo Shanghai‚ China Desember 2011 1. Executive Summary. The Gap‚ Inc. (Gap) is a specialty retailer engaged in selling clothing‚ accessories and personal care products. When Gap was founded in 1969‚ its targeted customers were younger generations (hence the name of the store‚ which refers to the generation gap of the time). Gap ’s originally sold signature blue jeans and white cotton t-shirts‚ but later expanded to include clothing for men‚ women
Premium Marketing
1. Retail grocery stores ----Specialty retailer Industry 2. Commercial banking ----Commercial banks Industry 3. Pharmaceutical preparations ----Pharmaceuticals Industry 4. Commercial airline ----Aerospace and defense Industry 5. Computer software ----Network & other comm. Equip. Industry 6. IT service provider ----Internet services and retailing Industry 7. Liquor producer and distributor ----Beverages Industry
Premium Retailing Bank Supermarket
• Industries in the case can be organized into five groups consisting of A. Financial industry High receivables (loans) and payables (deposits‚ other loans)‚ little inventory Commercial banking (2) 2 has the highest receivables and payables (both note payable and account payable). It has no raw materials‚ work in progress and finished goods‚ which are characteristics for a bank. B. Retail industry Lots of inventory‚ low gross profit percentage Retail grocery stores(1) 1 has the lowest
Premium Generally Accepted Accounting Principles Balance sheet Service
The achievement gap is the difference in academic performance between groups of students. Groups of students like socioeconomic status‚ race and ethnicity‚ and gender. You can see the achievement gap in grade levels‚ standardized-testing‚ and course selection. The achievement gap is used to show the different performance gaps between different groups with African-American and Hispanic students‚ being at the lower part of the scale‚ compared to non-Hispanic white peers. There is a similar academic
Premium Education School White American
engineering grad from Alexandria University‚ Kabil arrived at Pepsico 10 years ago from Proctor & Gamble‚ moving up through the ranks to become president of the company’s North African operations a year ago. What brought him to Pepsi in the first place? “The challenge‚” he says. “Pepsi is a great company. It is a strong and fast consumer goods company‚” he says. “Extremely fast. Fast in the way we do business. Fast in the way we create product‚ our positioning‚ how we compete.” As president‚ Kabil runs
Premium North Africa Egypt Africa
Marketing Mix Of Pepsi-Cola Today¡¦s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world¡¦s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world¡¦s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut‚ Taco Bell‚ KFC‚ and Burger King. Furthermore‚ with its 4 fast food restaurants
Premium Pepsi Coca-Cola
In his metafictional novel Atonement‚ Ian McEwan utilises narrative techniques to develop the central ideas of truth‚ war‚ and the desire to attain atonement. McEwan uses narrative structure to explore the nature of guilt and the courage required by one to atone for their wrongdoings‚ while he uses the interplay between narrative voices to explain how people have different interpretations of the truth. The narrative perspective of the character Robbie Turner is additionally employed to explore the
Premium Narrator Narrative Narrative mode
Faculty of Management Technology Working Paper Series The Stigma of Wasta The Effect of Wasta on Perceived Competence and Morality by Ahmed Amin Mohamed Hadia Hamdy Working Paper No. 5 January 2008 The Stigma of Wasta The Effect of Wasta on Perceived Competence and Morality by Ahmed Amin Mohamed Hadia Hamdy January 2008 Abstract Wasta is an Arabic word that means the use of social connections to obtain benefits that otherwise would not be provided. Wasta plays a very important
Premium Arab Sudan Egypt
Pepsi Internal Control Procedures Pam Sharratt XACC/210 April 10‚ 2013 Cito Vanegas Pepsi Internal Control Procedures The Pepsi Co. has many shareholders that they have to answer too when certain things just do not seem to add up. They have different teams of management to oversee every area of operation and to make sure the company is running effectively and gaining the best profit possible. Like other companies over the last few years they have had their ups and downs in certain areas.
Premium Investment Internal control Rate of return
Pepsistuff commercials made an offer of a Harrier jet—the famous high-tech "jump jet" used by the U.S. Marines. In a TV commercial that aired in 1995‚ Pepsi jokingly included the Harrier as one of the prizes that could be received with a mere 7 million Pepsi points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years)‚ the company also allowed customers to purchase points for 10 cents a piece. Leonard did the math‚ and discovered that the
Premium Contract Pepsi