About PepsiCo PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment
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Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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Types of prejudice and discrimination include: • Racism • Sexism • Religious prejudice • Cultural prejudice • Ageism • Ethnic prejudice • Socioeconomic status (social standing or class) • Disabilities – physical and mental • Sectarianism (e.g. in Northern Ireland) • Careism (many children in Foster Care feel discriminated against) A child can be discriminated against for any reason‚ whether it is because of their size‚ the fact that they wear glasses or the colour of their hair or skin‚ religious
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How does the director use various techniques to contrast the control of the Comte and the effect of Vianne’s influence on the town? Individuality versus conformity is a fine line that people in society walk along. This has been shown in Chocolat‚ released in 2000 and directed by Lasse Hallstrom. Where Vianne and her chocolate shop represent individuality and the Comte represents conformity. Hallstrom uses various film and dramatic techniques to convey this idea to the audience. In Chocolat
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APPLICATION OF QUALITY GAP MODEL TO MEASURE QUALITY OF PHARMACISTS SERVICE IN RETAIL PHARMA SETTINGS Introduction Pharmaceutical market in India is about $ 11.1 billion growing at the rate of 17.6% and expected to reach $20 billion (Rs. 88‚820 crore) by 2015.India’s pharma market is 13th largest in terms of the value and 4th largest in terms of the volume. Currently only 1%-3% of the pharma retail is in the organized sector. The size of India’s pharmacy retail market is estimated at $4.5 billion
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Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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An executive summary for managers and executive readers can be found at the end of this article Effect of perceived brand origin associations on consumer perceptions of quality Mrugank V. Thakor Anne M. Lavack Associate Professor‚ John Molson School of Business‚ Concordia University‚ Montreal‚ Quebec‚ Canada Associate Professor‚ Faculty of Administation‚ University of Regina‚ Regina‚ Saskatchewan‚ Canada Keywords Brand identity‚ Country-of-origin‚ Corporate ownership‚ Consumer psychology
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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3.1 Evaluate different techniques for sampling evidence of assessment‚ including use of technology There are a wide variety of techniques used for sampling the evidence of assessment which are all valuable for different reasons. Below are listed these different techniques a) Direct observation is the best way to evaluate the assessor’s ability to carry out a fair and valid assessment. The observation should ideally take place in the work environment and involve the learner carrying out
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Human Resource Management Institute (HRMI) Edexcel BTEC HND in Business – HRM Unit No/Title: Unit 1/Business Environment Unit Code: Y/601/0546 Assignment No: 1/2 Assignment Title: Organization Purpose & It’s Environment Grading Opportunities Available Date Set: 7th October ‚ 2012 Due Date: 4th November 2012 Student ID: ______________________ Student Signature: ___________________ Outcomes/Grade Descriptors Achieved (Please Tick)
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