animators Hugh Harmanﾧ and Rudolf Isingﾧ made a cartoon entitled Bosko‚ the Talk-Ink Kidﾧ‚ and tried to sell it to a distributor in 1930. Warner Bros.ﾧ who had previously tried an unsuccessful attempt to set up a cartoon studio in New York in order to compete with Disney‚ agreed to distribute the series. Under producer Leon Schlesingerﾧ’s guide Harman and Ising created Looney Tunesﾧ (the title being variation on Disney’s Silly Symphonies) starring their character Boskoﾧ. A second Harman-Ising series‚ Merrie
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FEATURES OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation
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A Roadblock in Advertising Prepared - Vikaash S Thakur‚ Lecturer‚ MBA- GGITS‚ Jabalpur Abstract: Everyone pray for a smooth‚ hurdle free ride in his/ her life‚ but ask a marketer he would love to have roadblocks in the lifecycle of his Product/ Brand. Nowadays roadblock advertising is an emerging strategy for marketers to launch/ re-launch their brand. Though it was first used by a small fire extinguisher making company in 1994 but the real use of roadblock advertising is increasing from 2008-09
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of a character contest in “The Use of Force” Everyone would like to be known for having a good character. One should want to be a person who has integrity‚ great morals and some measurement of faith. When we’re put into different situations‚ sometimes‚ our character is tested. In William Carlos Williams‚ “The Use of Force‚” the main characters in this short story is the doctor‚ the little girl and her parents. When we analyze this short story based on Erving Goffman’s theory of character contest
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Celebrity Endorsement 1. Introduction In the past two or three decades celebrity advertising/endorsement has become common practice amongst brands that wish to create and maintain attention‚ as well as increase product or brand recall rates (Erdogan‚ 1999). However‚ the juxtaposition of brands and organisations with admirable figures that possess qualities such as likeability‚ attractiveness‚ trustworthiness and credibility is not a new phenomenon (Erdogan‚ 1999). It is believed that an eighteenth
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Saturday mornings and rushing to the oversized‚ enclosed-cabinet‚ television to watch the Saturday morning cartoons. Having a bowl of cereal was included in the ritual and most times‚ it was a brand of cereal that I had seen in a commercial on a previous Saturday morning. When I was a child‚ I did not see commercials as a nuisance – I looked forward to them. I was entertained by the cartoons and then as a bonus‚ the commercials filled me in on the latest toys‚ snacks‚ cereal‚ and fast-food places
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Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
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Saatchi & Saatchi Company Description This advertising firm is so nice‚ they named it twice. Saatchi & Saatchi is one of the world ’s top advertising agency networks‚ with more than 150 offices in about 85 countries. It provides creative advertising services and plans marketing campaigns for some of the largest advertisers and top global brands. Its Saatchi & Saatchi X agency acts primarily as a shopper ’s marketing services network in the US‚ while its The Facilities Group segment specializes in
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Effective Speaking Persuasive Speech: Sexism in Advertising (SKY Vodka) Working Hard‚ Getting It Easy Advertising is all about the hook. What gets the consumer to view the product in a way that makes them want to buy that product? The attraction between the consumer and the brand is what inevitably is the deciding factor on whether a product is bought or not. The racier‚ more explicit‚ more daring advertisements that go the distance get more exposure which thus
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Advertising environment: Well our product Bokuk’s electric heating pad is going to have market in the Russia. As we know Russia is a big country with huge amount of population. We choose Russia for our product because Russia like most Northern hemisphere countries suffer from harsh cold winters‚ experiencing an average winter of −20°C (-4°F)‚ the Northern parts of Russia also retaining a longer winter period of at least 6 months. Only some parts of Russia are instilled with heating systems provided
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