PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON
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of a character contest in “The Use of Force” Everyone would like to be known for having a good character. One should want to be a person who has integrity‚ great morals and some measurement of faith. When we’re put into different situations‚ sometimes‚ our character is tested. In William Carlos Williams‚ “The Use of Force‚” the main characters in this short story is the doctor‚ the little girl and her parents. When we analyze this short story based on Erving Goffman’s theory of character contest
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effective medium to reach children (Moore‚ 2004). Besides‚ print advertising‚ product placements‚ sales promotions and public relations cannot be underestimated as an effective media to reach children. However‚ there has been other media progressively emerging as a potential medium to reach children‚ Elizabeth Moore (2004) affirms that in-school marketing and packaging design are also potential tools for marketing children. TV ADVERTISING Television remains as the most effective media to reach children
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Advertising Advertising‚ is defined as the act of informing or notifying; or to call the public’s attention to a product or service especially in order to sell. Advertising is by far the most visible way in which businesses present information to the public. Over the years‚ advertising methods and objectives have stirred up quite a bit of controversy dealing with certain issues. Those who criticize advertising are concerned with specific practices linked with advertising. Critics are especially concerned
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Corporation: You have 2 cows. You go on strike because you want three cows. Japanese Corporation: You have 2 cows. You redesign them so they are one-tenth the size of an ordinary cow and produce twenty times the milk. You then create a clever cow cartoon image called Cowkimon and market them Worldwide. An Italian Corporation: You have 2 cows‚ but you don’t know where they are. You break for lunch. A Swiss Corporation: You have 5000 cows. None of which belong to you. You charge others for storing
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Advertising & IMC: Principles and Practice‚ 9e (Moriarty) Chapter 1 The New World of Marketing Communication 1) Which of the following is a basic role of advertising? A) identification B) entertainment C) competition D) public relations E) two-way communication Answer: A Diff: 2 Page Ref: 6 Skill: Concept Objective: 1-1 2) The word advertisement first appeared in the ________. A) 1550s B) 1650s C) 1750s D) 1850s E) 1950s Answer: B Diff: 2 Page Ref: 6 Skill:
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| Use of Development of Foil Characters to Disprove Stereotypes | Cindy HerIB Language A: Literature HLClemens26 February 2013Word Count:1‚303 | | Cindy Her Clemens IB Language A: Literature HL 26 February 2013 Use of Development of Foil Characters to Disprove Stereotypes When Arabic men are mentioned‚ they are often labeled with the same characteristics and get classified as men who have no respect for women. They are repeatedly known to be men who do not have any tolerance for women but
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Writing I Discursive Essay “The Dark Sides of Cartoons” In the early 21st century children become more and more abused by cartoons. Even parents themselves encourage their offspring to watch animated films. Commonly‚ we consider cartoons as sources of entertainment for our children to relax and have fun. However‚ we must ask ourselves are cartoons as innocent as we tend to think? This paper investigates the dark sides of cartoons‚ the sides which have a negative impact on children’s
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........ 2 Research Question................................................................................................. 3 Short History of McDonald’s .................................................................................. 5 Advertising to Children .......................................................................................... 6 House‐style ..............................................................................................................................
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Advertising in Super Bowl XLVII The most critical time for certain major corporations to advertise their products/services comes around every year in February. The Super Bowl in the United States is a huge event for everyone to get involved‚ especially the advertisers and companies who want to get their products or services in the public eye to have more consumer awareness and/or to gain more sales. Surprisingly‚ not all advertisements during the Super Bowl are about gaining more sales. In
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