Department of Economics Course of study: MBA Course Title: Marketing Research Course code: MBA 763 Assignment: Secondary Data Mat Number: 74168 Name: Abiona Timothy Olufemi What is Data Data is a collection of facts‚ such as numbers‚ words‚ measurements‚ observations or even just descriptions of things. 1.Information in raw or unorganized form (such as alphabets‚ numbers‚ or symbols) that refer to‚ or represent‚ conditions‚ ideas‚ or objects. Data is limitless and present everywhere in the universe.
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Secondary Socialisation Secondary socialisation takes place outside the home. It is where children and adults learn how to act in a way that is appropriate for the situations that they are in. Schools require very different behaviour from the home. Children act according to new rules. New teachers have to act in a way that is different from pupils and learn the new rules from people around them. Traditional games and toys are one of the ways in which children learn to act in a way that is
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Aims and objectives Aims The users for whom actuarial information is created can place a high degree of reliance on its relevance‚ transparency of assumptions‚ completeness and comprehensibility‚ including the communication of any uncertainty inherent in the information. Actuarial information addresses the needs of its users‚ is of high quality and supports good governance if it is: relevant‚ transparent and complete; and communicated comprehensibly. Relevant actuarial information makes effective
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Petroşani‚ Economics‚ 12(1)‚ 2012‚ 15-24 ABSTRACT: Selling is the most representative marketing action; without customers there is no organization‚ and without sales there is no customer. Selling does not mean only to conclude a business (giving an economical good and receiving an amount of money)‚ but also to obtain satisfied‚ loyal customers. An alternative to the traditional sale is the direct sale. The main objective of this paper is to present briefly the opinions of some renowned researchers regarding
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Introduction Numerous data breaches and computer intrusions have been disclosed by the nation’s largest data brokers‚ retailers‚ educational institutions‚ government agencies‚ health care entities‚ financial institutions‚ and Internet businesses. A data breach may occur when there is a loss or theft of‚ or other unauthorized access to‚ data containing sensitive personal information that results in the potential compromise of the confidentiality or integrity of data. Sensitive personal information
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1. Defining Research Problem and Setting Objectives The Research Problem. The problem identified might be too broad in coverage; therefore it has to be narrowed down to a specific research problem in a specific setting. Question relative to the problem may be raised: a. Are the problems on the youth’s undesirables values also felt in the local setting of the study? b. To what extent are these problems felt? c. What may be their causes? d. What recommendations can be proposed to minimize
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MARKETING RESEARCH General information Definition: “ Systematic and objective collection and analysis of information for the purpose of decision making in marketing “ Key functions: Studies consumer behaviour Helps identify marketing opportunities & problems Helps evaluate company’s marketing performance Helps select/ improve marketing strategy Marketing Research ≠ Market Research Provides data on Provides data on company’s environment company’s own products/services/current
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Important Topics for Projects in Marketing Selection of research topic is the basic and important part of research report‚ thesis or dissertation. It requires a lot of energy‚ resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly‚ the topic should be researchable‚ interesting
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age 71 in this year and living alone with no children retiree and worried about her financial matters. In the meeting with her I identified that she has some primary and secondary objectives. Through her objectives and current financial situation I will project her future income stream and give recommendations. Her primary objective is to maintain her current life style and take care of herself in case of any disability. Her major concern are related to her extensive traveling and social life style
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Introduction In this paper we will discuss the process used in marketing research planning. There are eight steps to take in this process‚ identifying the problem‚ creation of the research design‚ choosing the method of research‚ selection of the sampling procedure‚ collection of data‚ analysis of the data‚ writing and presenting the report‚ and follow up. These steps will insure that the data collected answered the right problem and is useful to the client. Step 1: Identifying the Problem
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