Marketing objectives define what you want to accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives. When setting objectives it is very important to ensure that your objectives are; specific‚ measurable‚ achievable‚ realistic and time specific‚ or SMART for short. The "SMART" approach allows you to effectively manage your marketing activities and importantly be able to determine how successful they have been
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Distinguish between primary data and secondary data? Primary data is the data that is collected first hand from the original source for the purpose of making statistical inference while secondary data is the data that is collected by the method of abstraction and is used to make statistical inference by using primary data already collected by an investigator. Primary data is collected by Identifying population of interest choosing sample analyse sample information draw inference from
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Why are objectives so important and how do we define and refine them? Objectives can be defined as a mission‚ purpose‚ or standard that can be reasonably achieved within the expected timeframe and with the available resources. In general‚ an objective is broader in scope than a goal‚ and may comprise of several different goals. Objectives are the most basic planning tools underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals‚ and act as
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I. MARKETING OBJECTIVES 1) We want to encourage our costumer especially the youth to enjoy eating fruits and vegetables.. 2) To give nutritious and good quality product. 3) To be good competitor in the market. II. MARKETING STRATEGIES Advertising Shabur use print media like tarpaulins for our stall that will post in the school bulletin boards. Personal selling We will promote product by informing students and we will conduct also room-to-room visit to inform them personally about our
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to have the same effect on women as chocolate: It turns them on. The campaign was launched in three phases. The first – the seed phase – was done by Lowe Mumbai. Lowe Mumbai put together the teaser campaign for Dark Temptation on the basis of a research study conducted in November 2007 by Unilever together with Datosclaros‚ a company that designs and develops market and public opinion studies. The study involved 3‚571 women in 13 countries in the age group of 18-35 years. The aim was to test preferences
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Objectives of Marketing Promotions The most obvious objective marketers have for promotional activities is to convince customers to make a decision that benefits the marketer (of course the marketer believes the decision will also benefit the customer). For most for-profit marketers this means getting customers to buy an organization’s product and‚ in most cases‚ to remain a loyal long-term customer. For other marketers‚ such as not-for-profits‚ it means getting customers to increase donations
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Exploratory research is a type of research conducted for a problem that has not been clearly defined. Exploratory research helps determine the best research design‚ data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature‚ exploratory research often concludes that a perceived problem does not actually exist. Exploratory research often relies on secondary research such as reviewing available literature and/or data‚ or
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been created to shed light on the play. Secondary sources offer insight on what authors in the past have thought about Hamlet‚ and also how the thinking changes as time passes. I believe that secondary sources are good resources; however‚ one should not fully rely on it for an interpretation of the text. When reading a secondary text there should be a balance between what the author is saying and what one personally thinks about the story. Secondary sources offer insight to what people think of Hamlet
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Chapter 2 Research Problems (1) What are the key facts in each of the 3 problems? (2) What is the general issue to be addressed? (3) What key words would you use to research this question? (4) Use online tax research tools to answer the question. (Several are listed in Chapter 2.) (5) What important information would you include in a memo/letter to the “client” to communicate the results of your research? Please type your answers below. Be concise but thorough enough. Use proper citation
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An information system always: | | | | | requires hardware even if only a pencil. | | is computer-based. | | transforms inputs to information. | | | | | | | | | | | | Operating systems software is primarily aimed at supporting business users in their tasks. | | | | | False | | True | | | | | | | | | | | | Operating systems software is primarily aimed at controlling the operation of system components such as input and output devices
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