Reading List for Technology and Innovation Strategy: 463 - Management and Strategy‚ Kellogg School of Management Professor Shane Greenstein Students will be held accountable for all required readings. These must be read ahead of class discussion. Related readings are relevant background. These are included for the interested student. I highly recommend them for a fuller perspective on the topic. Topic 1: Basic Frameworks and Toolkits Topic 1a. Adoption and Evolution Required reading:
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The 1970s was a period of political neglect towards the downward spiral of struggling urban areas after multiple resistance movements against the Vietnam war and the fight for civil rights among races. States such as New York‚ particularly the city Bronx (mainly south Bronx)‚ was on the verge of collapsing. In reaction‚ Hip Hop Culture blossomed from the mounds of wreckage on August 11‚ 1973 thanks to DJ Kool Herc. What is Hip Hop? What makes it so unique? Here remains a longstanding debate about
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USA: McGraw-Hill Companies‚ Inc. Marshall‚ Greg W. & Johnston‚ Mark. (2010). Marketing Management. New York‚ NY‚ USA: McGraw-Hill/Irwin. Parry‚ Mark. (1999). Honeymoon Destinations. University at Virginia ‚ Darden Graduate School of Business Administration. Charlottesville‚ VA: Darden Business Publishing. Retrieved December 27‚ 2012
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2012/2013 QS Global 200 Business Schools Report Nunzio Quacquarelli‚ MA Cambridge‚ MBA Wharton Danny Byrne‚ BA Oxford‚ MA University College London www.TopMBA.com 3 Introduction The QS Global 200 Business Schools Report originated in the early 1990s as an alternative to business school rankings. The ratings provide a detailed overview of the most popular business schools around the world‚ based on details provided to QS by over 3‚300 employers who actively recruit MBA graduates. Without
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Bibliography: Nelson and Quick. Organizational Behavior. Mason‚ OH: South-Western Cengage Learning‚ 2011. Pohl & Sinnarajah. A Learning Team Drama in One Act. University of Virginia Darden School Foundation‚ Charlottesville
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Robins and Judge (15th Edition) Organizational Behavior Discovering your Authentic Leadership‚ Harvard Business Review February 200 Clawson‚ J.‚ McNay‚ E.‚ Beavan‚ G.‚ (2000‚ UVA-OB-0733)‚ Leadership Steps Assessment (LSA)‚ University of Virginia: Darden Business Publishing Article 1 of the Universal Declaration of Human right The Nature of Prejudice: 25th Anniversary Edition [Gordon W. Allport‚ Kenneth Clark‚ Thomas Pettigrew] Understaning Prejudice and discrimination -Scott Plous McGraw-Hill books
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Outback Steakhouse in Korea: a success story. by Lee‚ Kyuho^Khan‚ Mahmood A.^Ko‚ Jae-Youn Cornell Hospitality Quarterly • Feb‚ 2008 • CQ CASES Interviews with executives and managers of the Outback Steakhouse Korea chain point to the critical success factors that have allowed the chain to expand even in the face of economic turbulence. Opened in 1997‚ the Korean operation first had to survive the Asian currency crisis‚ which it did with assistance from its franchisor. With close cooperation
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TO: Professor Simon FROM: Team 10 * Groendal‚ Amanda * Lawlor‚ Elizabeth * Ly‚ Antonio * Nelson‚ Joshua * Totah‚ Chelsea DATE: November 3‚ 2011 SUBJECT: Marketing Plan Project 1 COMPANY: Brinker International‚ Inc. (NYSE: EAT) PRODUCT: Chili’s Bar and Grill Table of Contents 1. Current Marketing Situation………………………………………………….............................3 2.1. Market Description……………………………………………………………………........3 2.2. Product Review……………………………………………………………………………
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UV2493 Version 1.5 DIAMOND CHEMICALS PLC (A): THE MERSEYSIDE PROJECT Late one afternoon in January 2001‚ Frank Greystock told Lucy Morris‚ “No one seems satisfied with the analysis so far‚ but the suggested changes could kill the project. If solid projects like this can’t swim past the corporate piranhas‚ the company will never modernize.” Morris was plant manager of Diamond Chemicals’ Merseyside Works in Liverpool‚ England. Her controller‚ Frank Greystock‚ was discussing a capital project that
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1. Introduction De flood of different marketing activities and advertising led to consumers’ information saturation leading to a lower perception and a reduced efficiency of the many campaigns and activities. Marketers have been seeking to find new ways to manage this situation; amongst others‚ neuromarketing is very promising. In my paper I will focus on the use of scents in marketing. Every single moment of our life we are surrounded by scents‚ even if we are not always aware of them‚ smells
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