Marketing to women: How to understand‚ reach‚ and increase your share of the world’s largest market segment. Chicago‚ IL‚ Dearborn Trade Publishing. Behling‚ D. (1999). Measuring involvement. Perceptual and Motor Skills‚ 88‚ 55-64. Census‚ 2001‚ India Darden‚ W. and Ashton‚ D. (1975). Psychographic profiles of patronage preference groups. Journal of Retailing‚ 50‚ 99112. Ehrenberg‚ A.‚ Schriven‚ J. & Barnard‚ N. (1997). Advertising and price. Journal of Advertising Research‚ 37 (3)‚ 27-35. Evard‚ Y. and
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UVA-F-1339 Version 2.6 CORNING‚ INC.: ZERO COUPON CONVERTIBLE DEBENTURES DUE NOVEMBER 8‚ 2015 (A) On November 8‚ 2000‚ Corning announced that it would issue $2.7 billion in zero-coupon convertible debentures priced at $741.923 per $1‚000 principal amount. The initial public offering (IPO) price yielded 2% per annum to maturity‚ compounded semiannually. A summary of terms is given in Exhibit 1. Concurrent with the offering‚ Corning also conducted a separate public offering of 30 million shares of
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References: [1] L. Ryals‚ „Managing Customers Profitably“‚ John Wiley & Sons Ltd‚ England‚ 2008. thesis‚ University of Novi Sad‚ Faculty of Economics Subotica‚ Novi Sad‚ 2012. Darden Business Publishing‚ 2005. [6] S. Vasiljev‚ „Marketing“‚ četvrto izdanje‚ Prometej‚ Novi Sad‚ 2005. 16‚ No.3‚ 2011. pp. 53-61.
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Lemche‚ S. Q. (1991) “The Geometry of Supply‚ Demand‚ and Competitive Market Structure with Economies of Scope”‚ American Economic Review‚ 81‚ 901-911. Farris‚ P. Kishore‚ N. Raghu; Lemley‚ Venkatesan‚ Rajkumar (2009) “The Tata Nano: The People ’s Car” Darden School of Business. Hagel‚ J.‚ & Seely Brown‚ J. (2010) “4 Lessons to Learn from Tata’s Nano”‚ Business Week‚ 3/25/2008‚ 11:43 IST. Hoang‚ D. T.‚ Igel‚ B.‚ & Laosirihongthong‚ T. (2010) “Total Quality Management (TQM) Strategy and Organisational
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PRIVATE LABEL BRANDS AND THEIR PERCEPTION AMONG INDIAN YOUTH Dr. Ankit Mehrotra Faculty Jaipuria Institute of Management‚ Lucknow Dr. Reeti Agarwal Faculty (Marketing)‚ Jaipuria Institute of Management‚ Lucknow Article No: 180 Year:November 2009 ISSN 0974 – 9497 Volume 3‚ Issue 4/4 Abstract: Retail and real estate are the two booming sectors of India in the present times. Retail‚ one of India’s upcoming industries‚ has presently emerged as the most dynamic and fast paced industries of recent
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How green supply chains will affect and drive the design of next generation logistics and supply chains? Due to the deterioration of global environment‚ increasing concerns of the overall condition of the natural environment have brought the attention on environmental conservation. As Purchasing Magazine (Atkinson‚ 2002) reported that “the most significant factor affecting supply‚ demand‚ pricing‚ and availability of solvents is the environmental issue”. As a result‚ for manufacturers‚ there is
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The Financial Detective‚ 2005 proportion Financial characteristics of companies vary for many reasons. The two most promi_ nent drivers are industry economics and firm sfategy. Each industry has a financial norm around which companies within the industry tend to operate. An airline‚ for example‚ wourd naturary be expected to have a high of fixed assets (airplanes)‚ manufacturer would be expected to have a lower gross margin than a pharmaceutical manufacturer because commodities such as
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UVA-OB-0626 RESONANCE‚ LEADERSHIP‚ AND THE PURPOSE OF LIFE I’ve always been interested in the mountains. The first time I went to Switzerland‚ I saw the mountains‚ and I said‚ “This is where I’ve got to be.” I dropped everything and found a mountain-climbing school and spent a couple of weeks in Switzerland and learned some basics of climbing‚ how to cut ice steps in glaciers and basic mountaineering. I really liked that. Clearly‚ in technical climbing you get in situations where‚ if you
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ISQS 3344 Test 1 review Chapter 1 What employers want The ability to think cross functionally Working in teams and collaborative learning Increase productivity and knowledge by 50% Operations management- the science and art of ensuring that goods and services are created and delivered successfully to customers. Planning Directing Controlling Organizing Government regulations- California 2006 Increase mpg standard for all vehicles or pay fine Lots of hybrids sold but companies
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UVA-F-1489 Version 2.0 GAINESBORO MACHINE TOOLS CORPORATION In mid-September 2005‚ Ashley Swenson‚ chief financial officer (CFO) of Gainesboro Machine Tools Corporation‚ paced the floor of her Minnesota office. She needed to submit a recommendation to Gainesboro’s board of directors regarding the company’s dividend policy‚ which had been the subject of an ongoing debate among the firm’s senior managers. Compounding her problem was the uncertainty surrounding the recent impact of Hurricane
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