3: Cola Wars Continue: Coke and Pepsi in 2010 Sun Hyun Park‚ Ph.D. Assistant Professor Marshall School of Business University of Southern California “Cola Wars” Blind Test “Can you tell the difference?” Student A 1: Coca Cola Student B 1: Big K Cola (Kroger) 2: Pepsi 3: Coca Cola Student C 1: Pepsi 2: Pepsi 3: Big K Cola (Kroger) 2: Coca Cola 3: Big K Cola (Kroger) Agenda for Today • Recap - Value chain analysis - Five Forces Model • Case Discussion: Cola Wars - Industry
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The Crimean war (1854-1856) demonstrates fundamental changes in the nature of warfare. * Identify the ways in which wars were changing with examples (tactical implications of the changes) * Explain root causes of these changes The Crimean war demonstrated the fundamental changes in the nature of warfare. This essay will examine the changes in the nature of warfare. Looking at what caused these changes and how they differed from times before. The Crimean war represents the first major political
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CLAUSEWITZ‚ ON WAR NOTES BOOK 1‚ CHAPTER 1 – WHAT IS WAR? 1-INTRODUCTION: When considering the each individual part of war‚ its relation to war as an entirety must also be kept in view 2-DEFINITION: ‘War is nothing but a duel on an extensive scale.’ Metaphor of two wrestlers: ‘Each strives by physical force to compel the other to submit to his will: each endeavours to throw his adversary‚ and thus render him incapable of further resistance.’ ‘War therefore is an act of violence intended to
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As everyone may have heard‚ recently the war between England and America has just ended. Through all the battles America has stayed strong and pushed through. We showed England that as an army‚ we could beat them and gain our independence. We persevered in the face of strong opposition and the might of the British. But how did this all begin and why did we‚ as a colony want to put an end to this? One of the main reasons the colonists started rebelling was because they felt they were not being represented
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After the Second World War ended the Cold War began. The Cold War was a struggle between America and the USSR. The cold War impacted places all around the globe such as Latin America‚ Asia‚ and Europe. During the Cold War the continent of Europe was divided. (Doc. 1) Western Europe was non-communist while Eastern Europe was communist. During the Cold War the U.S and USSR were known as the superpowers. The American led military alliance was called Nato while the Soviet led alliance was called
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The two major players in the Australian soft drink industry‚ Schweppes and Coca-Cola Amatil (CCA)‚ have been competing for market share for some time‚ creating a ‘price-war’ between the firms. The article chosen for this Assignment‚ “Price Rises hit customers in the fizzy wars”‚ (Mitchell 2014) signals the end of this ‘price-war’ and details the following; Last year Schweppes implemented aggressive discounting in an attempt to increase its volumes‚ market share and boost sales of its new product;
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topic/issue in your own words (100 word minimum): The USA should end the war on drugs by decriminalizing it and regulating it. This is a major issue in my eyes. Billions of dollars are wasted on a war that has lost its effectiveness. Meanwhile instead of spending money to prohibit something‚ you can make money regulating it. Gang activity will for sure decrease as drug money is their main source of income. Also this war exists not only in the USA‚ but it seeps into other countries such as Mexico
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The Art of War - a brief analysis The Art of War is one of the oldest and most successful books on military strategy. It composed of 13 chapters‚ each of which is based on philosophy‚ used the idea of philosophy to observe the war‚ discussed and find out the general rule of war. Though it is very short‚ it devoted to one aspect of warfare. The Art of War has a perfect logic system. These 13 chapters‚ no matter more or less will influence the main idea. Just like the first chapter is Laying Plans
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WARS OF THE ROSES‚ a name given to a series of civil wars in England during the reigns of Henry VI‚ Edward IV and Richard III. They were marked by a ferocity and brutality which are practically unknown in the history of English wars before and since. The honest yeoman of Edward III’s time had evolved into a professional soldier of fortune‚ and had been demoralized by the prolonged and dismal Hundred Years’ War‚ at the close of which many thousands of ruffians‚ whose occupation had gone‚ had been
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Based on the case “Cola Wars Continue: Coke and Pepsi in 2010‚” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010‚” use game
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