"Uses and gratification theory" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 30 of 50 - About 500 Essays
  • Good Essays

    Advertising Uses

    • 1149 Words
    • 5 Pages

    Advertising: Information tool‚ manipulation tool‚ or Beyond? The impact of advertising in our society is a fiercely debated topic‚ and has been ever since its conception in its most basic form. Advertisers make their ads stand out by using humor‚ ongoing story lines‚ unexpected dialogue‚ unusual techniques‚ attention-getting spokespersons‚ or simply by repeating the ads so often that people can’t help but remember them. According to the majority advertising is a form of communication that typically

    Premium Advertising Marketing 21st century

    • 1149 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The constitutional theory and the modern theory are two prominent frameworks of presidency seen in American history. The constitutional theory is a framework of presidency that the president confines his powers to ones strictly given in the constitution. The modern theory of presidency is a framework that the president explores the options and gains of power; use of more external factors and less restraint of the constitution. Throughout American history‚ from first president‚ George Washington to

    Premium President of the United States

    • 1350 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    The Stakeholder Theory

    • 11687 Words
    • 47 Pages

    The Stakeholder Theory of the Corporation: Concepts‚ Evidence‚ and Implications Author(s): Thomas Donaldson and Lee E. Preston Source: The Academy of Management Review‚ Vol. 20‚ No. 1 (Jan.‚ 1995)‚ pp. 65-91 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/258887 Accessed: 20/04/2010 23:08 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR ’s Terms

    Premium Stakeholder Stakeholder theory Management

    • 11687 Words
    • 47 Pages
    Powerful Essays
  • Good Essays

    Theories of Sleep The ’Restoration Theory’ is a psychological approach to sleep which claims that we need to sleep in order for our brain to restore energy resources depleted from biological processes throughout the day and remove any useless waste from the muscles. Oswald’s research in 1966 proposed that the brain and the body are restored through different stages of sleep‚ the former being restored during rapid eye movement sleep and the latter during slow-wave sleep‚ part of non-rapid eye movement

    Premium Sleep Sleep deprivation

    • 728 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ashley Jackson Government & Law Criminology Theory Rational Choice Theory Rational choice theory was inspired in the 1700’s by a man name Cesare Beccaria‚ whose utilitarian views and ideas were accepted throughout Europe and the United States. This theory is also known as rational action theory meaning the framework for understanding and often formally modeling social and economic behavior. It is the dominant theoretical paradigm in microeconomics. It is also the central to modern political

    Premium Criminology Economics Rational choice theory

    • 635 Words
    • 2 Pages
    Good Essays
  • Good Essays

    and Coale use Hofstadter’s theory as a base to extend their individual theories about conspiracy thinking I found that Mark Fenster‚ in his introduction to Conspiracy Theories‚ responds to Hofstadter in a very different way. Fenster argues that‚ while Hofstadter’s theory was the most dominant form of understanding conspiracy at his time of writing‚ it is flawed in that academics have wrongly dismissed conspiracy theories simply as something that is ‘pathological’. Conspiracy theories have played

    Premium Sociology Government Political philosophy

    • 252 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Theory X and Theory Y In his 1960 book‚ The Human Side of Enterprise‚ Douglas McGregor proposed two theories by which to view employee motivation. He avoided descriptive labels and simply called the theories Theory X and Theory Y. Both of these theories begin with the premise that management’s role is to assemble the factors of production‚ including people‚ for the economic benefit of the firm. Beyond this point‚ the two theories of management diverge. Theory X Theory X assumes that the average

    Free Maslow's hierarchy of needs Management Abraham Maslow

    • 824 Words
    • 4 Pages
    Good Essays
  • Good Essays

    for the scientist‚ doctors and countless other professionals developing theories and crime reports. Based on the readings‚ I have chosen three theories that I will compare the similarities and discuss the contrasting issues within each one. The three theories I have chosen are‚ the Psychodynamic Theory‚ the Behavioral Theory‚ and the Latent Trait Theory. The first theory I

    Premium Sociology Crime Criminology

    • 1075 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Two important personality theories are the biological theory and the humanistic theory. The biological theory is based on the premise that all people inherit their characteristics from their family. This theory basically contends that people do not have control over their behaviors because they are genetically pre-determined. The humanistic theory‚ on the other hand‚ is based on the premise that each person has free will to control their actions. This theory does not go along with the idea that behaviors

    Premium Psychology Personality psychology Sigmund Freud

    • 1023 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Hirschi's Control Theory

    • 866 Words
    • 4 Pages

    theorist‚ he generated two major versions of control theory. The first being his control theory of delinquency‚ and this theory was presented in ‘Causes of Delinquency’ (1969)‚ which had an interesting origination in the social disorganisation perspective‚ which I will go into more detail about. The othe major theory was the Self control theory of Delinquency‚ mainly presented in Gotttfredson and Hirschi’s ‘A general theory of crime’. This theory proposed that ‘people involved in crime also engage

    Premium Crime Sociology Criminology

    • 866 Words
    • 4 Pages
    Good Essays
Page 1 27 28 29 30 31 32 33 34 50