Monday Time: 13:00 to 13:30 1st ad:- Fogg deo Questionnaire: 1) Mention the target audience of the advertisement. Ans: Men(age group 16 to 35 years) 2) What was the television show before and after the advertisement? Ans: Emotional Atyachaar 3) Did you like it or no? Y? Ans: yes‚ I like it. The dialogues and statements used in the ad draw your attention towards it and you intend to buy it. 4) Mention the time and duration
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People have always told me that high school and college would be the best times of my life. Not only do young adults get to venture off from home on their own during college‚ but they finally get to make their own decisions without having to wait for the approval from a parent. Yes‚ high school was very fun‚ but for some reason it just can’t be compared to college life. What else could possibly be the blame for this other than the parties? College parties are very outgoing‚ but they also create a
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Introduction Advertising is used to promote goods‚ services‚ images‚ and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively‚ at other times we may just neglect or ignore it. In order to attract audiences‚ advertisers use various techniques on their advertisements to make people aware of the firm ’s products‚ services or brands. Although the methods used by advertisers are infinitely‚ they have a common goal to persuade
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Objectives • To study subliminal advertising using secondary resources. • To study live examples of subliminal advertising and understand the implications of it. Literature Review The Concept The term “subliminal” is derived from the construct of a “limen of consciousness”‚ a threshold or line separating conscious from unconscious. The concept dates back to the literal beginning of psychology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart
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First To Fight The book starts off in 1953 with the opinion on how the Marine Corps got it’s reputation from Gunnery Sergeant Walter Holzworth “they started right out telling everybody how great they were. Pretty soon they got to believe it themselves. And they have been busy ever since proving they were right.” Author Victor Krulak then continues to explain how it was not as easy as Gunnery Sergeant Holzworth had described. Krulak gives many thanks to “Lady Luck” for the corps survival
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In the ever expanding world of consumerism and advertising‚ companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income‚ and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormous
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punishment for the crack users (DuVernay). In his speech to the Nation on the campaign against abuse‚ Ronald Reagan gives a rundown of the drug war (Reagan 1). Reagan addresses the American public as a concerned parent‚ grandparent and neighbor‚ declaring drugs an enemy concerning the young people who their future demands on (Regan 2). Reagan stated that drugs are killing the children‚ menacing the society‚ and threatening their values (Reagan 2). Reagan announces smokeable cocaine‚ or crack as the
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CASES FOR ANALYSIS ~ AQUARIUS ADVERTISING AGENCY 1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment‚ goals‚ culture‚ size‚ and technology for Aquarius? ANSWER: Aquarius is a middle-sized firm operating in a relatively unstable environment‚ particularly because in the industry it was common to lose or gain clients quickly because of consumer behavior changes or product innovation‚ sometimes with no advance warning. The technology is predominantly
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advertisements. Television advertising may be described as a series of television programs implemented by companies or organizations to introduce products‚ which is now becoming an usual part of people’s daily life‚ especially children. "In 1997‚ the nation’s estimated 34 million children age 12 and under will have spent or influenced spending of a record $500 billion" (Horovitz 1997). There is obviously a great deal of interest in this subject‚ many books have been written‚ and many studies and reports done
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Should study drugs be banned? Study drugs have been a growing problem lately because increasingly more and more students are using study drugs in an attempt to achieve better grades. This isn’t the only reason for which they are used; trying to study faster is another big reason for their use. In my opinion‚ “Study Drugs” shouldn’t be allowed since not all students use them and it wouldn’t be fair that the students that don’t use them get lower grades because of a drug. The purpose of these study
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