"Using advertising to fight the war on drugs the power of social marketing or a waste of money" Essays and Research Papers

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    Drugs: Americas Holy War

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    In the article “Drugs: America’s Holy War‚” Arthur Benavie speaks of the social problems that can arise with the use and supply of illicit and illegal drugs. He begins asking the reader‚ who’s the enemy in this war on drugs? I asked myself in the beginning if is it even realistic to assume there is an actual war on drugs. Benavie explains that society is constantly reminded of the harmful effects of certain drugs such as marijuana‚ heroin‚ LSD‚ ecstasy‚ cocaine‚ morphine‚ methamphetamine‚ amphetamines

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    The Good and Bad: The War on Drugs The current War on Drugs has had horrible effects on society economically and socially. The drug prohibition efforts have had little impact on the supply of illicit drugs and have had no success in lowering the demand. Rather than spending trillions and incarcerating millions for a failed drug war we should be regulating the supply of drugs and providing treatment for those who want it. Legalizing drugs would lower abuse and deaths from illicit substances and

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    Paper Final Draft The Prohibitive Costs of the Drug War On June 17‚ 1971‚ President Richard Nixon committed what is arguably one of his most significant and lasting executive acts when he issued a special message to Congress regarding the growing drug abuse problem within the United States. Although this message was significant in many ways because of the public acknowledgment that the Federal Government was not doing enough to combat drugs and their associated ills‚ this message is mostly

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    the ongoing drug war. The drug abuse that this nation has been through has grown exponential in the past decade. The nation is going down a never-ending hill. The outcome of this war could not be stopped. As few have accepted‚ the drug abuse cannot be contained. Just as Gary Mendell said “There is no single way to end the addiction crisis that has ravaged so many communities”‚ there is no containing the drug abuse to single town or community.(Katel) Due to the on growing of new drugs‚ the authorities

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    Boston is being threatened by the increasing use of drug. The number of arrests related to drugs is continuously on the rise. It also implies a huge inestimable underground ‘black market’ of drugs running through the city. Boston’s Mayor Raymond Flynn is looking to take the drug problem head-on. He enforced various ‘anti-drug’ and ‘drug-education’ programmes but quick and substantial profits were increasing drug-trafficking and attracting illegal drug dealers. This time Mayors policy advisor Neil Sullivan

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    Theory of Social Marketing

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    Theories and Models in Social Marketing Reference: Lefebvre‚ RC (2000). In PN Bloom & GT Gundlach (Eds.)‚ Handbook of Marketing and Society‚ Newbury Park‚ CA: Sage Publications. Theories and models for social marketing abound‚ with little formal consensus on which types of models for what types of social problems in what kinds of situations are most appropriate. In defining what social marketing is‚ many authors include the notion of exchange theory to link it to its marketing roots (e.g.‚ Kotler

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    Richard Nixon first declared a “war on drugs” in 1971‚ the war escalated during the Reagan presidency and shifted its focus from treatment toward incarceration and law enforcement. As George Moss and Evan Thomas explain‚ Reagan came to Washington “committed to waging a war on drugs and bringing the international drug trade under control” in 1981. Thanks to the rise of the Medellin Cartel in Colombia and other cartels in Latin America during the 1980s‚ illegal drug trade networks flourished‚ and America

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    preferential securitisation of drugs and weapons related crime; in the case of the former Emmers (119-121) supports this notion. He points out that the illegal drug trafficking industry contributes to money laundering‚ arms smuggling‚ organised crime‚ corruption‚ illegal migration and possibly also terrorism (120). Furthermore‚ he emphasises that these factors contribute to societal‚ economic‚ and political degradation; consumer health and safety is affected as a result of increased drug use and crime levels

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    Essay On Mexican Drug War

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    The Mexican Drug War can be solved with nonviolence. A person who doesn’t live in Mexico sees drugs as many things such as medical supplies‚ overdoses‚ and doctors. But‚ when a person in Mexico hears the word “drugs” many will visualize the conflict and violence their country has with drugs. The Mexican Drug War is causing violence between the government and drug cartels in areas like Jalisco‚ Chihuahua‚ and Veracruz (Taylor). Authorities are scrambling to intercept the illegal good which have common

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    Applying Key Marketing Methodologies: Advertising COMPETENCIES FOR APPLYING KEY MARKETING METHODOLOGIES: ADVERTISING 1. Summarize advertising guidelines‚ and describe a sixstep advertising process that can help you develop a successful advertising campaign. 2. Describe criteria for selecting an ad agency. 3. Describe the trade-out and barter concepts. 4. Summarize advertising types and themes‚ and describe examples of hospitality industry advertising campaigns. 5. Discuss the concept of market

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