The Coca Cola Company‚ founded in 1886 in Atlanta‚ the United States‚ is the world’s largest nonalcoholic beverage company. Coca Cola currently owns and markets more than 500 beverage brands (Anonymous‚ 2010)‚ including waters‚ sports and energy drinks‚ juices‚ tea and coffee‚ which are distributed in over 200 countries throughout the world. Along with Coca Cola‚ the company also owns Sprite‚ Fanta and Diet Coke‚ which are four of the world’s top five nonalcoholic beverage brands (Anonymous‚ 2010)
Premium Coca-Cola Diet Coke
Study Report of Coca Cola Company Hang LU S81293 Executive Summary The Coca-Cola Company (NYSE: KO) is the world ’s largest beverage company‚ largest manufacturer‚ distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola‚ invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa
Premium Coca-Cola
Company Overview Coca-Cola drink was created in May 1886 by Dr. John Pemberton in Atlanta‚ Georgia. In 1891‚ entrepreneur Asa G Candler gained ownership of the Coca-Cola business. Ernest Woodruff bought Coca-Cola for $25 million in 1919. Coca-Cola gradually grew and became one of the world’s largest soft drinks company. Although Coca-Cola also deals with non-carbonated drinks‚ its primary products are carbonated drinks. PEST Analysis The PEST Analysis is an analysis to examine the macro-environment
Premium Coca-Cola
on It was 1886‚ and in New York Harbor‚ workers were constructing the Statue of Liberty. Eight hundred miles away‚ another great American symbol was about to be unveiled. The product that has given the world its extremely well known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. The first cola recipe‚ by John Stith Pemberton‚ was originally a cocawine called Pemberton’s French Wine Cola. In 1886‚ when Atlanta passed Prohibition legislation‚ Pemberton responded by developing Coca-Cola‚ essentially
Premium Coca-Cola
1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10‚450 beverages are consumed every second. The company achieved earnings of $4‚347‚000‚000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to the
Premium Coca-Cola Soft drink
submission: 22/03/2014 Student’s Roll no: A-06 Student’s Reg. no: 11013293 Student’s Name: Sajad Ahmad Dar Topic: Coca Cola Learning Outcomes: (Student to write briefly about leanings obtained from the academic tasks) Declaration: I declare that this Assignment is my individual work. I have not copied it from any other student’s work or from any other source except where due acknowledgement is made explicitly in the text‚ nor has any part been
Premium Coca-Cola
Promotion Coca cola follows a 5 lesson guide in marketing their products‚ these steps are: 1. Create Liquid content by creating liquid content is to ‘create’ ideas so ingenious that it attracts people and how it does will just flow as like a liquid‚ thus named ‘liquid content’. eg: this content must be able to beg people to want to share it with others‚ making viral on the internet such as on social media platforms‚ etc. it can be anything from an image to a video even an article of the
Premium Coca-Cola Facebook Twitter
Company Profile Coca-Cola Company in China The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with almost 500 sparkling and still brands. The Company’s brands include Coca-Cola‚ Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitamin Water‚ POWERADE‚ Minute Maid and Georgia Coffee. Globally‚ Coca-Cola is the giant of the beverage industry worldwide. Through the world’s largest beverage distribution system‚ consumers in more than 200 countries enjoy the Company’s beverages
Premium Coca-Cola
During the Super Bowl of 2014‚ Coca-Cola took a shot in the dark and first aired a commercial coined ‘It’s Beautiful‚’ an advertisement which was geared to celebrate America’s great diversity and uniqueness. ‘It’s Beautiful’ has been shown on television on many different American holidays‚ such as the Fourth of July and Memorial Day. Additionally‚ it has been seen on major moments in national and international sports and entertainment events‚ like the football playoffs‚ New Year’s Eve‚ and several
Premium Super Bowl United States American football
PESTLE analysis of Tesco and Coca Cola Tax policies: Tesco has to make sure that they are paying their taxes and making sure that their staffs are also paying their taxes. Trade restrictions: Tesco also have to make sure that they adhering to any trade restrictions in place in the United Kingdom. Economic climate: Because of the economic climate Tesco could be struggling to give out jobs to people which means less stores across the UK and even stores having the possibility of being closed down to
Premium Coca-Cola