Calculate WACC using book values: The weight of debt is calculated by adding the current portion of long-term debt‚ notes payable and long-term debt‚ and dividing it by the sum of debt and equity. $5.4 + 855.3 + 435.9 = $1‚296.6 $1‚296.6 / (1‚296.6 + 3‚494.5) = .27 = 27% The weight of equity is calculated by dividing the total shareholder equity by the sum of debt and equity. $3‚494.5 / (1‚296.6 + 3‚494.5) = .73 = 73% Cost of Debt To find the cost of debt I subtracted the tax savings from
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in the business world today. It ’s important to recognize that most companies do not utilize these tools effectively. They certainly don ’t use all the tools in an integrated fashion to maximize synergy. This is of course what IMC is all about‚ using the best possible mixture of the tools in an integrated fashion where the synergistic effects of the chosen mix are far greater than any of the tools used "stand alone"‚ consequently delivering promotional messages with more intensity and/or more cost-efficient
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QuestionWhat was Viagra ’s positioning in the marketplace 2002?•Viagra ’s target market is a man in his 40 till ∞. •Market leader‚ because of no competition•Pfizer claims Viagra has been dispensed by 600‚000 doctors and used by 20 million men (1*)•Viagra became a cultural phenomena‚ was widely discussed with friends‚ family and even media so much so that it can now stand in as a metaphor. •Viagra is prescription medication/ Add allowed in US‚ not in Europe•In 1998 Pfizer spent $ 53 million in advertisement•After
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Look in your medicine cabinet. No matter where you live in the world‚ odds are that you’ll find many Procter & Gamble products that you use every day. P&G is the largest manufacturer of consumer products in the world‚ and one of the top 10 largest companies in the world by market capitalization. The company is known for its successful brands‚ as well as its ability to develop new brands and maintain its brands’ popularity with unique business innovations. Popular P&G brands include Pampers‚ Tide
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example‚ we are forced to collaborate with co-workers‚ or teammates‚ to accomplish a similar goal. Therefore‚ the four crucial elements that need to be considered for building an effective team are: common goals‚ commitment‚ communication‚ and collaboration. Communication is one crucial element needed in teamwork. Whether we are at school or in the office‚ effective communication is vital before working on project because it will help the team minimize any conflicts that might arise. Effective
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TOPIC: VMWARE TOOLS Introduction: Virtualization reduces IT costs while increasing the efficiency and utilization of existing assets. So it is becoming more popular among IT companies. VMware is one of the companies which supplies products for datacenter virtualization is leading the pack. VMware’s ESX/ESXi is one of the enterprise-level virtualization product offered by VMware‚ Inc. ESX is a component of VMware Infrastructure‚ it adds management and reliability services to the core server
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“practitioner market” in the world of medical supply Practitioner market Emergency Medical Services (EMS)‚ Public Sector facilities (schools‚ correctional facilities‚ industrial facilities) Physicians Podiatrists Specialty groups Customer Relationship Management Wagner & Zubey 3 CRM in Action (cont.) Market Share Podiatrist -75% EMS -37% Physician -5% Gross Margin -30%‚ margin for pharmacy supplies -5% Competition Large firms were noticing the smaller niche markets Small
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This report describes four OLAP tools. The four tools that I have chosen for this are: Pentaho – Open Source Tool Cognos Business Objects SpagoBI Pentaho – Open Source Application “The Pentaho BI Project is an open source application software for enterprise reporting‚ analysis‚ dashboard‚ data mining‚ workflow and ETL capabilities for business intelligence needs” (http://en.wikipedia.org/wiki/Pentaho). The Pentaho Business Intelligence Suite provides reporting
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MARKETING TOOLS INTRODUCTION Marketing tools and techniques are the various methods and promotional approaches companies use to help market and sell their products and services. Marketing tools includes SWOT analysis‚ PEST analysis‚ PORTERS 5 FORCES analysis‚ TOWS analysis‚ BCG analysis. Banking in India was typically mature in terms of supply‚ product and reach‚ even though reach in
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Company Introduction‚ Market Segmentation‚ and Product Positioning Tim Ilderton Adina Scruggs Marketing Management-MKT 500 October 25‚ 2012 The company that I am making this marketing plan for is called “Cheers to your Health‚ Innovations for the Body and Soul”. “Cheers To Your Health” was founded in 1990 in North Carolina. Our founder Tim Ilderton was suffering with depression and struggling with his weight. He was unable to get himself motivated to go to the local
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