and also provide better consultancy to their clients. The following project studies the purchasing pattern of consumers who make purchase using internet and also find which type of online promotion technique consumers get most influenced by and which product category as per their opinion is under marketed or needs to be promoted in a better manner on internet space. For the following research a data of 200 respondents is collected through direct questionnaire filling and mailed questionnaire method
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1822-6515 ECONOMICS AND MANAGEMENT: 2011. 16 NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION Eva Chlebišová1‚ Jana Kyzeková2‚ Markéta Zajarošová3 1 Technical University Ostrava‚ Czech Republic‚ eva.chlebisova.st@vsb.cz Technical University Ostrava‚ Czech Republic‚ jana.kyzekova.st@vsb.cz 3 Technical University Ostrava‚ Czech Republic‚ marketa.zajarosova@vsb.cz 2 Abstract Approach to the business-to-business communication goes through the significant changes. The global
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Internet Marketing Assignment 2 Jack Simpson Introduction (P4) In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient‚ effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing
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Research in Business H/502/5427 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to develop an understanding of the fundamental concepts that underpin why businesses collect data about their market‚ how they collect and interpret it and how it can be used to support marketing decisions. Unit introduction It is generally accepted that having the appropriate information is the foundation of all good business decisions‚ and marketing information
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The Benefits of Using the Organizational Socialization Process Will Kirkbride Florida Institute of Technology Abstract This paper discusses the benefits of adopting successful organizational socialization (OS) programs within companies. Many organizations utilize socialization programs in order to train‚ mentor‚ and retain employees in the company so they can provide the best service possible to the company and enjoy being a part of the company. Companies lose most of their new employees within
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MAIN CHARACTERISTICS OF A MARKETING ORIENTATED ORGANIZATION Marketing-oriented organization is defined to have characteristics as having FOCUS ON CUSTOMERS and the customers are regarded as top of organization chart. Continuous analysis of the marketplace helps them to adapt‚ promote‚ and differentiate their products and service to meet customers’ needs (Enterprise automation group‚ accessed 2009). Through satisfying customers‚ these organizations can get PROFITS. The STRUCTURE of marketing-oriented
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Describe two business sectors you might want to work in if you were an accountant and why? Two business sectors that I might want to work in if I were an accountant would be the IRS and Government Accounting. I think the IRS would be very interesting and I would be curious on how they examine tax payer’s returns‚ confirm and collect taxes‚ enforce tax laws and preparing and analyzing revenue reports. I always said that if for some reason I become an accountant or anything dealing with money I would
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THE ROLE OF CUSTOMER CARE IN BUSINESS Business has taken an upper hand on other activities that people are engaged in today’s world. A business firm requires customers for surviving. In other words‚ what fuel is to a car is the same as what customer’s satisfaction is to business. The provision of the term’s definition proves worth for enabling readers to get a real picture of the concept to be discussed. Customer care involves putting systems in place to maximise your customers’ satisfaction
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that has obvious economic‚ social and political benefits. The benefits of tourism have been enormous especially for developing poor countries that have limited sources of foreign currency; it has an important source of income and employment. On the other hand however‚ the growth of that sector has been accompanied by negative impacts as well. As tourism market is remarkably dynamic‚ there is an impact for local economies‚ environment and society. Examples of Malta and Gambia will help us to understand
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Is this the Obituary of the Main Street? Tara Gesner of the Canadian Gazette suggested that I write an Obituary for a dying Main Street‚ but I just couldn’t bring myself to do it. I continue to hold out hope that some miracle will happen for our small town--I really do. Was our Main Street ever what it seemed? In reality‚ it has always been much more complex than it appears. As I hold the pages of the names of businesses that used to flourish on Carleton Place I wonder what happened to once was
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