"Using service marketing to develop and deliver integrated solutions at caterpillar in latin america" Essays and Research Papers

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    Integrated Services

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    Laura Kilday Foundation Degree in Children’s and Young People’s Service’s Integrated Services 4FD031 Learning Outcome 1 This report will show an understanding of current legislation‚ policy and practice within an integrated Children’s and Young People’s Service. Considering the history leading to current legislation and how these have informed practices and policies that are used by the Children’s workforce and also how the Common Assessment Framework and lead professional role supports

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    DATE: May 28‚ 2007 SUBJECT: Recommendations and Implementation: Short-Term (1 Week) * Segment customers based on type of problem‚ which are all telecommunications‚ so that customer service knows how to assist the customers properly. * Segment customers based on the bill price‚ then service higher bill prices first because they would be a greater loss for Bell. * Segment customers based on specific need that needs to be addressed to help ensure customers are satisfied with results

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    Integrated Marketing

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    MASTER OF SCIENCE IN INTEGRATED MARKETING ------------------------------------------------- New York University ------------------------------------------------- School of Continuing and Professional Studies SYLLABUS INTEGRATED MARKETING Master of Science in Integrated Marketing Program INTG1-GC 1000.001 Spring 2013 3 credits Professor: Paul Kulavis E-mail: ppk3@nyu.edu Office hours: By appointment Course schedule: Monday January 28‚ – May 13‚ 2013 (No classes

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    Latin America

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    The new Latin American empires of Spain and Portugal maintained special contacts with the West. Western forms were imposed on indigenous cultures as the militarily superior European invaders conquered their lands. Latin America became part of the world economy as a dependent region. The Iberians mixed with native populations and created new political and social forms. The resulting mixture of European‚ African‚ and Indian cultures created a distinctive civilization. Indian civilization‚ although

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    Latin America

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    A Broken Latin America Latin America is a curious case in the political world; with ever changing governments‚ one of the highest regional poverty rates and a corrupt federal system that is tied into the narcotics industry. Why is this region so politically unstable‚ and is it getting better or worse? This question can easily be answered when the political history of Latin America is examined. Latin America is a region birthed through war and revolution‚ as well as hundreds of years of colonization

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    Latin America

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    group of European colonists to rise up against their distant rulers during their time. In the early 19th century‚ many colonies in South America rose up against Spanish rule for many reasons similar to the colonies in the North who revolted against the British. Ideology‚ geopolitics‚ and material interests encouraged the rebellions in both the American and Latin American independence movements. While very similar in cause‚ each revolution occurred in different ways and was influenced by different

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    Latin America

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    Latin America: The Creation of New People Latin America: The Creation of New People Bradford Burns‚ the author of Latin America: An Interpretive History has put a lot of thought in my mind‚ of who and what where the first people of Latin America. Because of them‚ many of us are here today. But who are they? The new world‚ which came to be known as Latin America; numerous types of people migrated to this part of the world. A group of people known as the indigenous migrated from Asia and

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    Case 14-2 – Marketing an Industrial Product in Latin America 1) The Sales Manager‚ in this case‚ had already predetermined the outcome of his stay and the time frame this would occur in without taking the country and its cultural norms into the equation. Cultural norms ‘are sometimes referred to as the way things are done around here’ (Human Resource Institute‚ 2006) and despite getting a way to conduct himself as well as guidance to follow the lead of the commercial attaché‚ the sales manager

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    Case-Summary An American international sales manager seeks to meet with Latin American purchasing manager‚ because they are searching for an investment partner of State-of the art production to improve their equipment of the business. After arriving the American sales manager misses the contact to his local correspondent person. In order to find that person he seeks advice from commercial attaché about how to approach the latin American purchasing manager. The attaché gives him seven basic advices/rule

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    Caterpillar Sales and Marketing in Japan Caterpillar should concentrate more resources and efforts to expand the sales and marketing in Japan. Caterpillar has a good opportunity to expand Japan market share and to achieve more profits because that the Japanese government demand huge number of heavy construction equipments to rebuild the damaged infrastructure caused by earthquake and tsunami. Though Komatsu is a strong competitor against Caterpillar and has a bigger market share‚ Caterpillar’s

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