"Using service marketing to develop and deliver integrated solutions at caterpillar in latin america" Essays and Research Papers

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    History of Caterpillar

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    History of Caterpillar Inc. The Caterpillar Company was formed in 1925‚ when Holt Manufacturing Company and C.L. Best Tractor Co. merged and formed the Caterpillar Tractor Co. Both of these companies were formed by Benjamin Holt and Daniel Best‚ also known as the founders of Caterpillar. In 1931‚ the first Diesel Sixty Tractor rolled of an assembly line in Illinois‚ thus offering a newer more efficient source of power for the track-type tractors. Later in the 1940s‚ the Caterpillar product line

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    The readings of week three described the economic issues and the rise of the different powers in Latin America. The Authors Bakewell and Escosura both wrote about the shifts in power from the Europeans to the independence of Latin America. Everything starting with the Bolivar movement‚ when Simon Bolivar wanted to free his country of the Spanish control in Venezuela. These movements showed that the Latin American people had enough of the European control in their land. They wanted to have their own

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    One of the major issues facing Latin America is the production and distribution of illegal drugs‚ which include cocaine‚ marijuana‚ heroin and more recently methamphetamine. This geographic area is crucial to the illegal drug industry because it is the world’s only source region for coca‚ which is used to produce cocaine (this is harvested in Colombia‚ Peru and Bolivia). Also‚ Central America‚ Mexico and the Caribbean are the main corridors for transporting drugs to the United States and Europe

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    established in Latin America after the wars for independence consisted of unstable transitional governments that achieved few of the goals recognized in an effective democratic government. Despite these shortcomings‚ the caudillo system maintained a predictable social order and prevented chaos. This system was the best available until the formation of a middle class could be achieved‚ resulting in a more democratic political system. The caudillo system came to be a common form of government in Latin America

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    Service Marketing

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    achieve international growth be it service or manufacturing sector. There are many routes for expansion such as‚ Greenfield investment‚ Joint venture‚ Mergers and acquisitions‚ sales or marketing alliances (The Economist‚ 2007). There will be many obstacles to achieve this. Services are an important part of global economy and this is increasing. While most of the international business strategies and theories which are good for manufacturing sector could be used for service firms but there are critical

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    The shift of many Latin American nations away from liberal economic and political models‚ as well as away from European ideals began with changes in Latin American nationalism and culture and ended in economics. In the beginning of the 20th century many Latin American nations had cultural movements that were challenging the old ideas about racist positivism. In Mexico‚ there was a significant break with the old Diaz regime that created efforts to present the indigenous past as something to be proud

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    For more than a decade‚ the Latin American region relied on "socialism of the 21st century‚" as the driving force for positive change as the world economy was experiencing surpluses beyond belief. This era of plenty was coined the “Pink Tide” – (a reference of the leftist movement’s political philosophy) as Leftist governments took advantage of an already sustained commodities boom after blaming the market oriented policies of their predecessors for economical challenges they were facing at the

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    colonization that later established the defining conflicts in Latin America that remain evident up till now – culture clashes‚ religious and military conquest‚ slavery‚ as well as economic exploitation . However‚ beyond these refulgent themes and grand historical events‚ an important topic that is often overlooked is what life was actually like for women in Colonial Latin America. This paper explores the role of women in Colonial Latin America‚ with the goal of understanding women in their society and

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    Lecture Topic 1 : The Service Sector Reading : Chapter 1‚ Services Marketing : People‚ Technology‚ Strategy by Kotler & Wirtz‚ 7th Edition. The Service Sector- some facts : • In the West‚ business conditions generally remain difficult for service sector firms with falling prices hitting profitability. - The service sector typically accounts for between 66% and 75% of GDP in most of the more highly developed economies. (Central Intelligence Agency‚ 2011)

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    Racism: Just because other people do it‚ doesn’t mean its right. A comparative study of racism based on the works of Gates and Rattansi. Race and Racism in Latin America and the Caribbean Racism is still with us. But it is up to us to prepare our children for what they have to meet‚ and‚ hopefully‚ we shall overcome. – Rosa Parks Racism‚ this simple word conjures up images of abhorrence and suffering. Brother hating brother because of the colour of their skin. Whole ethnicities of

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