PROJECT MANAGEMENT [BBA 615] PORTER’S FIVE FORCES MODEL ON SONY CORPORATION Submitted By:- SHUBHI SINGH BBA(4530/09) PORTER’S FIVE FORCE ANALYSIS CONSUMER ELECTRONICS INDUSTRY [pic] 1. THREAT OF NEW ENTRANTS - LOW ➢ Economies of Scale ➢ Product Differentiation ➢ Capital Requirements ➢ Switching Costs ➢ Technology‚ Know-how and Innovation ➢ Government Policy
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OFFENDERS BUREAU OF PRISONS HIGH SECURITY OFFENDERS DAILY LIFE IN A USP • Daily schedule is highly structured • Personal needs are met with minimal effort • Television is a favorite form of recreation • Interactions with staff mainly involve requests for something (which are often denied) • Most purchases are indulgence items • Most of what they want has to be given to them by staff HIGH SECURITY OFFENDER USP INMATE CODE OF VALUES • The only inmates who talk to staff are snitches
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the overall experience. CCD stood vulnerable against its competitors because unlike the international giants such as Starbucks and Barista Lavazza‚ who had their USPs in place (Biggest coffee chain in the world for Starbucks and true taste of Italian coffee for Barista Lavazza)‚ CCD was foraying into multiple areas with simply no USP and the only thing working in its favor was the comparative low prices of its offerings. CCD lacked a connect with the high end consumers who were in the upper income
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Intrapreneurship Case Study of the Sony Corporation‚ according to Ken Kutaragi PlayStation Intrapreneur The story of the Intrapreneurial (corporate entrepreneurial) corporate struggles‚ determination and the ultimate creation of the very successful Sony PlayStation by persistent and driven intrapreneur Ken Kutaragi‚ who’s international Intrapreneurial Success story has now become one of the most celebrated in business history. Intrapreneurship has been successfully utilized by corporations‚ partnerships
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CASE STUDY - SONY CORPORATION A record number of Sony Corporation shareholders‚ total 9‚500‚ gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirai‘s first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai‚ 51 years old new CEO‚ first asked the outgoing American
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STEPS UNDERTAKEN BY SONY CORP TO ACHIEVE AND MAINTAIN HIGH LEVEL OF QUALITY TABLE OF CONTENTS ACKNOWLEDGEMENTS 3 EXECUTIVE SUMMARY 4 OBJECTIVES 5 RESEARCH METHODOLOGY 6 Primary sources 6 Secondary sources 6 QUALITY MANAGEMENT 7 SONY CORPORATION 9 TECHNIQUES UNDERTAKEN BY SONY FOR QUALITY MANAGEMENT 11 QUALITY MANAGEMENT SYSTEM MEASURES 11 ROLE OF CONSUMER FEEDBACK 13 INITIATIVES AIMED AT IMPROVING THE QUALITY‚ SAFETY AND LONG-TERM RELIABILITY OF PRODUCTS 16 RESPONSES TO QUALITY ISSUES 17 CONSUMER
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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MARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT‚ KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT‚ KASHIPUR Acknowledgement Apart from the efforts made by the team‚ the success of this project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude
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close substitutes exist. Since the United States Postal Service (USPS‚ 2008) has no close substitutes‚ competition does not exist. The Postal Service’s universal service obligation (USO) is broadly outlined in multiple statutes and encompasses multiple dimensions: geographic scope‚ range of products‚ access to services and facilities‚ delivery frequency‚ affordable and uniform pricing‚ service quality‚ and security of the mail (USPS 2008). When monopolists are not protected by law from competition
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School of Management MGMT3101 International Business Strategy Session 2‚ 2012 Case Study Assignment The Formation and Evolution of Sony Ericsson Joint Venture 5 October 2012 Contents Synopsis 3 1. Introduction 4 1.1. The Sony Ericsson Joint Venture 1.2. Motivations for Joint Venture 1.2.1. Technology Exchange 1.2.2. Risk Reductions 1.2.3. International Expansions 1.2.4. Financial Goals 2. Strategic Alliances 7 2.1. Alternative Strategies 2
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