Introduction Oral care in India has for a long time meant either toothpastes or toothpowder in the consumer’s mind. This is reflected in the figures pertaining to the industry as well – while the annual toothpastes and toothpowder market is together estimated at Rs 3363 crores‚ the mouthwash market is still lingering at a meagre Rs 74 crores. Even major international brands like Listerine‚ Reach and Colgate Total Plax have failed to gain ground in India. This failure has been attributed to a variety
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Consumer perception can be defined as a marketing concept that involves a customer’s impression‚ awareness‚ and consciousness about a brand that are offered. Consumer perception is important for both consumer and marketers because customer act and reach based on their perception‚ not on the basis of objective reality and it is important for marketers to understand the whole concept of perception so they can determine what are possible factors that influence consumers to buy. Sensation associated
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completely independent (Pike and Edgar‚ 2010). Another distinction focuses on the direction in which the information flows through the perceptual system; some approaches emphasizing the importance of the sensory input while others focusing on the stored non-visual
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Mintzberg ’s 5 Ps of Strategy Developing a Better Strategy What ’s your approach to developing strategy? Many of us brainstorm opportunities‚ and then plan how we ’ll take advantage of them. Unfortunately‚ while this type of approach is important‚ we need to think about much more than this if we want to be successful. After all‚ there ’s no point in developing a strategy that ignores competitors ’ reactions‚ or doesn ’t consider the culture and capabilities of your organization. And it would
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2|Page Marketing Plan - Nano` XLRI- JAMSHEDPUR Index. SL No Description Page No 1 Product 2 2 Core Strategy 6 3 About the Company 6 4 SWOT Analysis 7 5 Porter’s 5 forces 9 6 Segmentation based on Demographics 10 7 Perpetual Mapping 12 8 STP Analysis 13 9 Marketing Mix 14 10 Financial Lookup 18 11 Contingency Plan 19 3|Page Marketing Plan - Nano` XLRI- JAMSHEDPUR Product Tata Nano is a vehicle intended to provide safe and affordable transport to families. The
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CASE SUMMARY: * Tanishq is the country’s only truly national jeweler * Targeted a more Western consumer evoking a “Nice‚ but not for me” reaction * Opened its first boutique in Chennai in 1995 as a precedence to tap the South market * Boutiques were spacious‚ intimidating ‚ exclusive with limited inventory on display * In Feb 1996 launched its first 18-carat range of exclusively designed gem-set jewelry STRATEGIES: * Piloted an offering of 22-karat plain gold jewelry with
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responsibilities are going to be. “Knowledge is fundamental to strategic success. Limited progress has been made‚ however‚ in measuring organizational knowledge. We employ research on resource-based theory and organizational epistemology to suggest a perceptual approach to measuring knowledge. We present a research protocol to identify a domain of organizational knowledge resources within industries. Using a sample of organizations from the hospital and textile industries‚ we interviewed CEOs to identify
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Physical geography- the study of physical phenomena on Earth * Spatial arrangement- how things are laid out‚ organized‚ arranged on Earth‚ how they appear on landscape * Spatial distribution maps to find a pattern * Medical geography- mapping distribution of a disease (can find cause) * 1854 Dr. John Snow mapped cases of cholera * Pandemic- worldwide outbreak of a disease * Dr. Snow mapped area’s water pumps and marked residence of cholera victims * -most died around a
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physical phenomena on Earth. Spatial arrangement- how things are laid out‚ organized‚ arranged on Earth‚ how they appear on landscape. Spatial distribution maps are used to find a pattern. Maps in the time of Cholera Pandemics Medical geography- mapping distribution of a disease (can find cause). Cholera epidemics (3 of them) lasted from 1826-1862. Pandemic- worldwide outbreak of a disease. 1854 Dr. John Snow mapped cases of cholera. Dr. Snow mapped area’s water pumps and marked residence of
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with easy access to automobiles‚ airplanes‚ and ships. • Globalization is a set of processes that are increasing interactions‚ deepening relationships‚ & heightening independence without regard to country borders. • In medical geography‚ mapping the distribution of a disease is the first step to finding its cause. Cholera is a term used to denote a set of diseases in which diarrhea and dehydration are the chief symptoms. Its an ancient disease and it was confined to India until the beg. Of
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