Submitted By: Dr. Sajeevan Rao Saurabh Gupta Roll No-90‚ Sec-B INDEX S. No PARTICULARS PAGE 1. Pizza Hut- The Introduction 3-5 2. Ansoff Matrix 6 3. Quality Management 7 4. Perceptual Mapping 8 5. Technological Changes 9-10 6. Chase Strategy 11 7. SWOT Analysis 12 8. Segmentation‚ Targeting & Postioning 13-15 9. 7Ps of Services 16-18 10. Service Process 19-20 11. Refrences
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Marketing Management Course Outline 宋亦平 Course Description: This course is designed for you‚ undergraduates‚ to improve your understanding of and skills in marketing as a discipline. We use cases‚ discussions‚ and readings to provide a mix of integrated concepts and hands-on problem solving approaches. We‚ at the same time‚ encourage a variety of perspectives by our attendees on marketing issues. Objective: In this course we seek to: ← Introduce you to critical concepts and phenomena
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continued… Kant’s Dualism * Noumenal World * Things as they are * We cannot experience this directly * Phenomenal World * Things as they are experience/perceived. * Mental representations of the noumenal world Perceptual Theory 1. Objects in the world 2. Sensations (secondary qualities‚ simple ideas) 3. Structuring by the mind 4. Perception‚ and Knowledge of universals/abstracts Space Perception * Kantian problem of Space Perception: Lotze’s
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modern world is to be innovative and creative. To be innovative‚ it is imperative that a company develop a culture that encourages new ideas‚ welcomes the latest technology‚ and implements pioneering processes. For the United States Postal Service (USPS)‚ an independent government agency responsible for providing postal services in the United States‚ the innovative culture and thrive that once was is today losing its edge. The United States Postal Service has to close the gap between its competitors
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EVALUATE THE CONTRIBUTION OF ATTRIBUTION THEORIES AND RELATED RESEARCH IN HELPING US TO UNDERSTAND THE WAY IN WHICH PEOPLE PERCEIVE AND EXPLAIN THEIR SOCIAL ENVIRONMENT: Social cognition explains the way people process knowledge relating to the social world. One way of judging the social world‚ is by attributing certain causes to particular behaviours. This is done through the use of attribution theories that use past stored information to come to the correct conclusions. Attribution theories
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three competitors McDonald’s‚ Starbucks and Dunkin’ Donuts who are in the race for the lead position in the coffee industry. In order to demonstrate how each brand wins in their niche market I will use Brand Management tools – Brand Identity‚ Perceptual Map‚ and Brand Equity – which will allow me to perform a thorough analysis. As a brand manager I will show how Starbucks focuses on the gourmet retail coffee market‚
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HUMAN COMPUTER INTERACTION GREG FOSTER 50571109303Practicals: – Prototyping – Heuristic evaluation Course Materials: – Lesson slides High-Level Overview • Human – understand the person who uses the system • Computer – Machine or network of machines • Interaction – Interface that represents the system Specific Outcomes • Understand the value of usability • Explain iterative design‚ user analysis and task analysis • Understand the Model Human Processor and its implications for usability
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continues to build and discover new ways to make life easier‚ the USPS (United States Postal Service) is having trouble adjusting. They still go by traditional ways which is time consuming. People may no longer need their services because of the newly developed way called “emailing”. The internet has provided a faster and cheaper way to send messages. Regardless‚ the USPS is an essential and simply needs to update their postal service. The USPS has been delivering for over two centuries and has greatly
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9) Aurora Foods Inc. markets Log Cabin‚ Mrs. Butterworth’s‚ and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for each brand. A | inherent drama | B | brand image | C | unique selling proposition | D | positioning | E | repositioning | 9) Aurora Foods Inc. markets Log Cabin‚ Mrs. Butterworth’s‚ and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for
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mail out packages not letters when our postal service does that too. So in all actuality we should be letting go of all the UPS‚ Fedex‚ect because our Postal Service can do it all on there own. The USPS has been around for 231 years. Benjamin Franklin was the postmaster when USPS started back in
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