Maldives Business School Cover Sheet ASSESSMENT ACTIVITY BTEC HND/Associate Degree in Business (Management/HR/Marketing) The student must fill the relevant parts of the following table. Student First Name Student Last Name Student ID Date issued Date submitted Ajumal Abdulla Ali 914 16th March‚2014 18 Apr. 2014 Statement of authenticity I‚ the above named student‚ hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted
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P 655‚900.00 for the first year‚ P 1‚260‚700.00 for its second year and P 2‚352‚000.00 for its third year. The selling price for wholesale retailers is P 18.00 and cost per unit is P 9.75. Computations for these values are given further in the marketing plan. The
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in the Land Rover product portfolio which is more fuel efficient (JaguarLandRover‚ 2011). Land Rover’s market share currently sits under 20% however with the release of the Evoque it is expected to increase (Telegraph‚ 2011). With the proposed marketing plan‚ the price of the car is very flexible‚ ranging from £25 000 to £45 000‚ attracting a wide variety of customers from different market segments and gaining advantage over competitors at different ends of the SUV market such as Volkswagen‚ Mercedes
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OBJECTIVES: 7 IV.1. Mission Statement: 7 IV.2. Objectives: 7 V. MARKET TARGETING: 7 VI. MARKETING POSITIONING: 8 VI. 1. Positioning Statement: 8 VI. 2. Perceptual Maps: 8 VI. 3. Possible Competitive Advantages: 10 VI. 4. Positioning Strategy: 10 VII. MARKET STRATEGY: 11 VII. 1. Product: 11 VII. 2. Price: 13 VII. 3. Place: 14 VII.4. Promotion: 15 VIII. ACTION PLAN & BUDGET: 16 IX. MARKETING CONTROL: 17 X. REFERENCES: 19 I. EXECUTIVE SUMMARY: iPod Nano is a mp3 player developed by
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KRAFT FOOD INCORPORATION Marketing Plan Table of Contents 1. Executive Summary Page 3 2. Company Description 4 3. Strategic Focus and Plan 5 Mission 6 Vision
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Chapter 3 1. Slightly Used Goods has cash of $2‚150‚ inventory of $28‚470‚ fixed assets of $9‚860‚ accounts payable of $11‚900‚ and accounts receivable of $4‚660. What is the cash ratio? 2. You are analyzing a company that has cash of $11‚200‚ accounts receivable of $27‚800‚ fixed assets of $124‚600‚ accounts payable of $31‚300‚ and inventory of $56‚900. What is the quick ratio? 3. Wilson’s Realty has total assets of $46‚800‚ net fixed assets of $37‚400‚ current liabilities of
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MGT5000 Scenario 1 In my previous position I was responsible for managing a small team of 8 in a high volume retail store. Due to the small team and high work volume‚ many of the team members had established a close friendship. This team comprised of a combination of new and original team members. This team brought both a combination of youth and enthusiasm‚ and maturity and professionalism to the team. Due mainly to the retail environment‚ the store has always had a high turnover of team members
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1. Based on your own research on industrial/commercial and government purchasing‚ what are those elements that you consider to be unique to each? The difference is the two is the government has certain authority and rights that commercial enterprises do not have in my opinion. The government is not in the business in making a profit. There are certain price limits set by the government that can not be exceeded majority of the times when making purchases. In Federal Government contracting‚ specific
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be they do not really understand the needs or the demands of Vietnamese customer. Their images are not known by many people. The group will focus on the Devondale milk which is entered to Vietnam. The marketing plan is aim to expend the market for Devondale milk. The objectives of this marketing plan are: • To have more people using and knowing. • To gain highly brand awareness from consumers. • To increase selling and getting high market share. • Develop new market. In Vietnam‚ Vinamilk‚ Sao
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Marketing plan Each business‚ product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan‚ any business will be better prepared to launch a new product or build sales for existing products. The purpose and content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics‚ with the customer
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