Utilitarian and Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic
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John Mill’s Utilitarianism theory * All his theory focuses on is maximizing utility for the greatest number of people possible * Moral as long as it is the “best action” to maximize happiness for the greatest number‚ even if a single person has to sacrifice * BP’s oil spill throughout the Gulf of Mexico is exactly the opposite from Mill’s theory because it actually minimizes utility for everyone who is affected. The spill devastated coastal beaches and businesses that relied on tourism
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Humans become Human? A Utilitarian Approach to Abortion The topic of abortion is possibly one of the more controversial topics in the bioethical world today. The major disputes regarding abortion occur over when‚ if at all‚ a foetus is considered a human being. Conversely‚ there is equal dispute over when exactly one could consider a foetus non-human‚ and whether or not that affects the morality of abortion as a whole. If we approach the topic of abortion through a utilitarian lens‚ the solution may
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Kantian and Utilitarian Theories Kantian and Utilitarian Theories Applying philosophical concepts to social issues can test the relevance of philosophy in contemporary society. Such application may also help to resolve present-day social issues‚ as philosophy can draw light on moral concerns. In this paper‚ the Kantian and Utilitarian moral theories are applied to the Nestle advertising controversy which began in 1970‚ and which lingers
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establishment of affirmative action programs across the country actually does the opposite. It is creating separate racial groups that are defined by the labels given to them by society (Texas A&M University). This fallacious concept also increases tension in the workplace. It is common for an employee in the majority to think poorly of an employee that is in the minority‚ especially if the minority has accepted aid in the form of affirmative action on their path to the job. Affirmative action is defined
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The Utilitarian model‚ in its broadest sense‚ can be described as “the greatest good for the greatest number” (38). This way of thinking prioritizes the needs of the many over the needs of the few. There are three approaches to this model‚ the cost-benefit approach‚ the act Utilitarian approach‚ and the rule Utilitarian approach. In the first approach‚ the course of action that is chosen is the course that produces the greatest benefit relative to cost. The act approach deals with problems that don’t
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words the basic elements of a utilitarian moral theory. Utilitarianism is established as a theory promoting increasing utility and especially the happiness of as many people as possible. Utilitarian’s believe the function of morality as a social institution‚ is to advocate humans well-being by increasing welfare and decreasing damage. Thus‚ moral rules are regarded as a way to accomplish individual needs and meet social aims. The first basic element of a utilitarian moral theory is The Principle
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There are two general theories of punishment: utilitarian and retributive. In the utilitarian theory of punishment‚ punishment is sought to discourage future occurrences of crime‚ while in the retributive theory‚ punishment is handed out because the offender deserves to be punished. Laws are used under the utilitarian philosophy specifically to maximize the overall peace of society. Because crimes and the punishment that follows are both adversaries to that peace‚ they should be kept to a minimum
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Nevertheless‚ there are significant differences between utilitarian and deontology. Utilitarians and deontology sometimes might arrive at variant answers to the question that whether it is ethical to implement a placebo-controlled trial for the purpose of testing whether the new drugs are efficient. Holding all other things constant‚ utilitarians might conclude that it is correct to conduct the placebo-controlled trial if the benefits outweigh the costs‚ while a deontologist would argue that it is
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This paper was written during the final exam for an ethics class‚ from memory. As such‚ there are no referances‚ but it still makes for a pretty good outline for a paper on utilitarian and Kantian ethical theories. With so many varying views on morals and ethics‚ trying to use reason in ethics without resorting to emotional judgments is difficult. The first stop to overcoming this obstacle is to begin by studying ethical theories. Once a good grasp of the theories has been established
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