Utilitarian and Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic
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John Mill’s Utilitarianism theory * All his theory focuses on is maximizing utility for the greatest number of people possible * Moral as long as it is the “best action” to maximize happiness for the greatest number‚ even if a single person has to sacrifice * BP’s oil spill throughout the Gulf of Mexico is exactly the opposite from Mill’s theory because it actually minimizes utility for everyone who is affected. The spill devastated coastal beaches and businesses that relied on tourism
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market refers to a somewhat mixed economy. In this economy‚ government intervention takes place even though the majority of the market is capitalist. This paper aims to explore the utilitarian argument of capitalism and discuss whether government intervention in an otherwise free market leads to inefficiencies on utilitarian grounds. Capitalism refers to a profit or market system (Shaw‚ 2008; Gray‚ 2011). In this system‚ economic activity is private and operates with the goal of making a profit
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I think that Singers conclusion with the famine in India differs from the conclusion that a Utilitarian might reach with regards to the “The Truth about Torture” in several ways. The difference between torturing a terrorist to protect the masses is consistent with Utilitarian Theory. Although Singer’s conclusion does appear to deviate from Utilitarian Theory‚ it actually follows some utilitarian moral principles in the fact that human greed in the western world‚ which is immoral‚ appears to
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706694 Utilitarian and retributive theory of punishment Utilitarian Theorists believe that punishment should be developed based on what is best for the public as a whole. Utilitarian theorists are forward looking as opposed to retribution theorists. The goal of utilitarian theorists is to prevent a crime from happening again. In a general sense this means that the punishment for a certain crime needs to be great than the possible reward for committing the crime. A utilitarian theorist believes
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There are two general theories of punishment: utilitarian and retributive. In the utilitarian theory of punishment‚ punishment is sought to discourage future occurrences of crime‚ while in the retributive theory‚ punishment is handed out because the offender deserves to be punished. Laws are used under the utilitarian philosophy specifically to maximize the overall peace of society. Because crimes and the punishment that follows are both adversaries to that peace‚ they should be kept to a minimum
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The utilitarian perspective articulates that justice is achieved when the most good is accomplished for all people. Those who advocate against child abuse may hold to a utilitarian perspective as the goal is to ideally have no child abuse. Realistically‚ however‚ the goal is to have as little child abuse and/or neglect as possible. For the sake
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The abortion and the utilitarian view Abortion is a sensitive topic that requires a considerable amount of understanding when addressing the ethics behind it. Abortion is defined as the termination of pregnancy thus ending the life of the embryo/fetus prematurely (Matthews MP‚ Dutt T‚ 1998). My ethical justification for abortion stems from a utilitarianism standpoint. When using the utilitarian consequential principle of ethics‚ we establish a set of general morals and rules in which we can apply
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The Utilitarian model‚ in its broadest sense‚ can be described as “the greatest good for the greatest number” (38). This way of thinking prioritizes the needs of the many over the needs of the few. There are three approaches to this model‚ the cost-benefit approach‚ the act Utilitarian approach‚ and the rule Utilitarian approach. In the first approach‚ the course of action that is chosen is the course that produces the greatest benefit relative to cost. The act approach deals with problems that don’t
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deals with the fundamental idea of the utilitarian theory formulated by Jeremy Bentham and several problems associated with its application. Chapter 4 covers John S. Mill’s enhancement of Bentham’s theory. Based on this background information‚ chapter 5 illustrates the how utilitarianism can be applied to decision making in business and thus impacting the economy by presenting three distribution formulations that can be derived from the classical utilitarian
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