country of origin leads to increased perceptions of services as more hedonic. In the context of utilitarian services‚ the same incongruence leads to higher perceived suitability and preference for brand names in a foreign language. The paper concludes with research and managerial implications for brand managers and further research directions. Keywords brand names in foreign languages; hedonic/utilitarian brand perceptions; brand name suitability; brand name preferences; services industry Introduction
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being happy. The theory was started by David Hume and later adjusted Jeremy Bentham and John Stuart Mills. Today‚ I will discuss Utilitarianism as a whole and break it down John Stuart Mill’s belief in public school systems and what I believe other Utilitarian would think about the concept of the public school system versus the private school system. Many Years before 1711 everyone opinion on Ethics was basically the same and there was always room for discussion about Ethics. Mostly‚ because ethics
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perspectives. The utilitarian mainly focuses on the value of the well being‚ which is analyzed in the terms of the pleasures‚ happiness welfare‚ preference satisfaction whereas the Kantianism believes that the morality is grounded in reason‚ duty rather than the sympathy‚ emotions. This indicates that the person have to act not only in an accordance with but for the sake of the obligation. Utilitarianism is divided into two: - the rule utilitarianism and act utilitarianism. The rule utilitarian considers
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1. Introduction Precisely define the concept of "ethics" is quite difficult. In a general sense ethics - a set of moral principles and values that govern the behavior of a person or group of people and determining the positive and negative assessments of their thoughts and actions. Ethics associated with inner values‚ and they in its turn are part of the corporate culture and influence on decision making‚ determine their social validity within the environment. Ethical problem arises when the
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have a positive outcome‚ but it can be flawed at times as well. The Utilitarian theory states “ The greatest happiness for the greatest number of people”. Some say this approach is flawed due to it lacking reason and consequence‚ I believe this depends on specific circumstances. Abortion is a big issue now a days and I feel that the utilitarian theory would be a reasonable outlook on this particular situation. To apply the Utilitarian theory to abortion‚ first we must relinquish right and wrong and
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explores the ethics of bank executives receiving large bonuses despite the fact that they received a bailout. I identify the utilitarian and deontological implications of these executives’ actions. This paper also examines if the executives deserved the bonuses‚ did the banks need a bonus‚ and how the banks should have been regulated by the banks. Keywords: bailout‚ utilitarian‚ deontology Ethics of Bank Bailout Bonuses Currently the economy is still in “The Great Recession” largely due to the fallout
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1. How is the lottery an example of the utilitarian monster? Utilitarianism is an ethics that is based on the outcome and not on how that outcome is achieved. It is based on the principal that a belief that benefits majority must be preferred. That means that all the choices made can be categorized as being generous or miserable‚ honestly or dishonestly dealt‚ irrespective of the way but must make more individuals happy. Money minded utilitarianism will measure happiness in terms of money. When
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Please read the case study entitled Lottery that you find in the reading assignment. Based on what you have learned in this unit‚ answer the following questions: How is the lottery an example of the utilitarian monster? Let’s look at the definition of “utilitarian monster” in the textbook‚ “an individual capable of feeling disproportionately high sensations of pleasure and happiness‚ one who consequently requires many others to sacrifice their happiness in the name of maximizing net happiness” (p
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71203 Business Ethics Assignment 1 Drawing on ethical theory to critique a claim. Businesses putting something back into the local community... ...Morally obligatory - or not? Utilitarian and Kantian Moral Theory Viewpoints Tanya Lundie 9118692 27 March 2009 Rainbow (2002) describes ethical theories as being “...the foundations of ethical analysis...” because they are viewpoints from which guidance can be obtained in the interests of determining “...what counts as acting ethically...” (The
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of cases where the consequence that is against the best interest of an animal is favorable to humans‚ yet that dictating action is one that has been continually taken and condoned by the general public. This is a fundamental challenge‚ as the Utilitarian philosophy decrees that the pleasure and pain experienced by all individuals‚ including animals‚ has equal worth and must be considered when determining the net benefit of an action’s consequences. The most drastic and prevalent of examples that
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