BP By: Anna DeHart About BP “BP is one of the worlds leading international oil and gas companies‚ providing its customers with fuel for transportation ‚ energy for heat and light‚ retail services and petrochemical products for everyday items” In 1908 oil was found in a rugged part of Persia after a long search. Things we do are: • Find oil and natural gas • Extract it from hard to reach places • Move it to sea or land • Make what is needed from it • Generate low carbon power • Build construction
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ethical theory. For a discussion of John Stuart Mill’s essay Utilitarianism (1861)‚ see Utilitarianism (book). The Utilitarianism series‚ part of the Politics series Utilitarian Thinkers[show] Jeremy Bentham John Stuart Mill Henry Sidgwick Peter Singer Forms[show] preference utilitarianism rule utilitarianism act utilitarianism Two-level utilitarianism Total utilitarianism Average utilitarianism Negative utilitarianism animal welfare Abolitionism (bioethics) Hedonism
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Utilitarianism Utilitarianism the ethical doctrine of the greatest happiness of the greatest number should be the criterion of the virtue of action. The principle that utilitarianism use in making moral decisions is a form of moral hedonism; that people should seek pleasure and avoid pain. Utilitarianism seeks to produce the greatest good for the greatest number. But‚ the problem is in determining what the greatest good is. Utilitarian define the “good” as good is what equates pleasure and reduces
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Utilitarianism Utilitarianism is a moral theory generally considered to have been founded by Jeremy Bentham‚ a 19th century English philosopher and social reformer. It is centered on the concept of happiness‚ and those who seek it. The idea is that all people seek happiness‚ and that it is the ultimate goal of all human beings to be happy. Therefore‚ according to classical utilitarianism‚ when a person wishes to act in an ethically sound manner he or she should strive to bring about the greatest
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Utilitarianism Utilitarianism is a philosophical theory that believes that right thing to do comes from a measurement of the amount of pleasure over the amount of pain‚ and decides that the right thing to do results in what will be the greatest pleasure for the majority of the group. In other words by calculating happiness you will be able to decide what the right thing to do is as long as it is right for the majority of the people. This seems as if it will only help the people that agree on the
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theory of Utilitarianism The theory of Utilitarianism takes its name from the Latin word Utilis‚ meaning ‘useful’. It was first developed by Jeremy Bentham‚ a philosopher and legal theorist of the 18th century. Bentham sought to produce a modern and rational approach to morality which would suit the changing society of the industrial age. This was also the era of the French and American Revolutions‚ and of the Enlightenment‚ so orthodox morality was challenged on many fronts. Utilitarianism may be
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Utilitarianism as an ethical theory Utilitarianism is the view that an act is right if it equals the greatest happiness for the greatest number of people. Utilitarians describe moral actions as actions that boost something good and lessen something that is bad. Virtue‚ knowledge‚ and goodwill are all good but they are only good if they give people a pleasurable existence. Pain is the only thing that is intrinsically bad. Utilitarians focus on the result of an act instead of the inherent
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Utilitarianism‚ by John Stuart Mill‚ is an essay written to provide support for the value of utilitarianism as a moral theory‚ and to respond to misconceptions about it. Mill defines utilitarianism as a theory based on the principle that "actions are right in proportion as they tend to promote happiness‚ wrong as they tend to produce the reverse of happiness." Mill defines happiness as pleasure and the absence of pain. He argues that pleasure can differ in quality and quantity‚ and that pleasures
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Utilitarianism Classical Utilitarianism is a moral philosophy‚ which was developed in 19th century England by Jeremy Bentham‚ John Stuart Mill and Henry Sidgwick. The essential feature a utilitarian reside in‚ is the notion that an action is right if it produces the most amount of happiness well limiting suffering. Utilitarianism focuses solely on the consequences of the action‚ in an attempt to bring about the most happiness from each situation‚ well ensuring everybody’s happiness is equally
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strategy‚ have led BP to develop a negative reputation amongst consumers and government officials. The company needs to develop a way to get consumers to put the past behavior of BP behind them and to make consumers believe that the new core values BP has‚ along with its efforts towards rectifying the situation‚ are truthful and valuable. Situational Analysis Internal Environment: Marketing Objectives‚ Strategy‚ and Performance Without actually defining a mission statement‚ BP has published a
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