Strategic Management Ryanair has grown to be the leading European low cost airline (Figure 1) since its foundation in 1985. This essay analyses a Ryanair case study (Durham University Business School case study) and seeks to assess Ryanair’s competitive strategy‚ success factors‚ distinctive capabilities
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Out of the 45 options‚ a co‐branding between Ryan Air and Bic would be most logical. Both brands have similar characteristics and an extraordinarily similar customer base. Other co‐branding possibilities could be Air France‐Bic‚ Coca‐cola – Burberry‚ Dove – Airfrance. The first has potential because both companies are French and have strong brand images. However‚ Air France does not match Bic’s customer base as well as Ryan Air does. Coca‐cola and Burberry both have rich histories and a strong
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Utilitarianism is a moral theory that is considered to be influential in a society. A moral theory is an explanation of how the paradigms of right or wrong associated with actions‚ simultaneously explaining how one’s character can be considered good or bad. Through this moral theory known as utilitarianism‚ one’s actions play a key role. An individual who practices the utilitarian moral theory has right actions as long as it promotes happiness for the maximum number of people possible leading to
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“Utilitarianism is not compatible with a religious approach to ethics” To what extent is this a fair statement? Ultimately utilitarianism is a way of improving the lives of most people‚ and religious ethics also aims to act out of compassion and love to improve the lives of others. For example‚ Christianity has certain rules that benefit those in society. We know that they work as many of those rules are tied in with the laws of the country. For instance‚ Murder and stealing are both illegal and
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analyse the future opportunities and threats which Ryanair is likely to face in currently and in the future. Ryan air have developed a cost focus strategy‚ where it focuses on reducing cost to obtain a competitive advantage. The following discussion will show just how efficient the company has implemented this strategy. 2. Introduction In 1985 Ryanair was established by the Ryan family to provide travelers an airline service from Dublin to the United Kingdom. Ryainair ’s strategic model was
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In this essay I will discuss Utilitarianism by first explaining how Utilitarians are consequentialists who base their actions on the pleasure of pain of their consequences. Secondly‚ Jeremy Bentham will be discussed as the propagator of the Principle of Utility which determines human self-interest and voluntary action to achieve the greatest good or greatest pleasure. Thirdly‚ I will discuss John Stuart Mills and his more complex version of Utilitarianism. To clarify the Utilitarian theory I will
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of the biochemical produced a cure causing thousands of lives to be saved‚ then this may make him a good person. The result of this biochemical produced happiness for the masses by saving lives and curing disease. Considering the principle of utilitarianism is pleasure of the masses‚ the result of his actions would now be considered moral due to the amount of happiness that was produced. Although this may be a simple explanation of the scenario‚ other factors must be taken into account‚ such as
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conceptions on human nature and how we as human beings should go about living our lives. They also have strong cores and there purpose is very clear. According to utilitarianism humans have two masters’ pain and happiness‚ only good actions will achieve happiness and will also minimizes pain. In one sentence you can describe utilitarianism as “the greatest good for the greatest amount of people”. While in the other hand the Kantian ethics is what defines us as a person is our rationality and autonomy
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to others. A good state of affairs is based off of a matter of opinion. What some consider “good” affairs; others may consider “poor”. The statement‚ there is no single objective sense of a good state of affairs holds truth. Philippa Foot’s Utilitarianism and the Virtues states‚ “ It can never be right to prefer a worse state of affairs to a better” (198). Foot is correct‚ however‚ this statement doesn’t say what specifically would be considered worse or better. If Jenny‚ the green thumbed outdoors
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that this would be a more ethically defensible approach.” Choose one side of this argument and use a utilitarian framework to argue in favour‚ using the framework to show the weakness in the opposite view Introduction Utilitarianism is a justification for free-market capitalism. It is a moral perspective that aims to achieve the greatest social benefit net of social cost or‚ more express informally as “one that maximizes utility” Both shareholder and stakeholders are
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