Nike is a major publicly traded sportswear‚ footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com‚ 2011). Nike produces a wide range of sports equipments such as running shoes‚ sportswear‚ football‚ basketball‚ tennis‚ golf‚ etc. Now Nike follows the global fashion trends and is well known and popular in the
Premium Marketing Athletic shoe Nike, Inc.
Contents Page Executive Summary 2 Nike Inc. 2 Footwear Industry 3 Analyzing a Footwear Company.................................................................3 Trends in the Footwear Industry…………………………………………4 Nike’s Strategic Enablers in Gaining Competitive Advantage 4 Marketing & Promotion…………………………………………………...4 Production & Distribution………………………………………………...5 R&D………………………………………………………………………...5 Acquisition Strategy………………………………………………………..5
Premium Brand Nike, Inc. Brand management
Globalisation a11d Nike GLOBALISATION Globalisation is the growing relations of international markets and it involves the economic activity in the production of goods and services among countries. It involves aspects such as growth and productivity‚ employment and skills wages and unequal distribution in wages both internationally as within a country. Hence‚ the belief that globalisation leads to growth is present all over both the works of Friedman and Norberg‚ but can be illustrated by a quote
Premium Globalization Economy of the United States Industrial Revolution
5. Relativism Many different ideas have been given the name ‘relativism’‚ and the term has been used to pillory all sorts of views (sometimes for good reasons‚ sometimes for bad ones). It is mere posturing to say that you are for or against “relativism” unless you say what you mean by the term. Here I want mainly to discuss (and to criticize) a view I have encountered among students in philosophy courses‚ who say things like this: "What anyone believes is true for that person. What you believe
Premium Ethics Morality Relativism
org/files/u5/LRNGlobalIntegrity.pdf Nike Corporation In this essay‚ I will attempt to present an analysis of the ethics and social responsibility issues that an organization can face when it is a global organization. One of the most recognized organizations globally would without a doubt have to be the Nike Corporation. Several years ago the Nike Corporation came under fire for using child labor in Pakistan and Cambodia to make their soccer balls. Because Nike came under fire for this unethical
Premium Child labour Social responsibility Law
Nike Sweatshops Nike is the largest seller of athletic footwear and apparel in the world. The company is primarily engaged in the design‚ development‚ and worldwide marketing of footwear‚ apparel‚ equipment and accessories. The company operates in the US‚ Europe‚ Asia Pacific‚ the Middle East and Africa. It is headquartered in Beaverton‚ Oregon. (Datamonitor‚ 2006‚ p 4) By shifting manufacturing to developing countries‚ Nike is able to achieve significant cost savings owing to the lower
Premium Corporate social responsibility Sweatshop Social responsibility
Utilitarianism Key Features • • • Relativist Theory – – – – – – – No Absolutes Morality Depends on individual circumstances Happiness is the most important thing Quality and Quantity of Happiness need to be taken into account The Measure of Usefulness or Fittingness for purpose an action may have Teleological Ethical theories such as Utilitarianism tend to rely on the principle of utility It is the way of measuring how useful an action is in bringing about the consequences that we desire Equality
Free Utilitarianism
Introduction - Nike Nike is the company with one of the most recognised logos in the world – the “swoosh” logo. They are the worlds’ largest sports and fitness company and are a leader in sports equipment research and development earning an estimated US$14 billion in revenue. Nike anticipates the needs of the consumer and this innovation is what sets them apart from its competition. They have a desire to design products which will give definite technological benefits whilst enhancing an athletes’
Premium Pricing Marketing Product management
Objectives Understand Perception Identify the phases of perceptual process Understand: Social Identity Theory Stereotyping Attribution Theory Self fulfilling prophecy Learn how to improve perceptions Perception - Meaning Perception Receiving information about and making sense of the world around us Deciding: What information to notice How to categorize information How to interpret information within the dynamics of selecting‚
Premium Self-fulfilling prophecy Causality Attribution theory
Utilitarianism In his book‚ J.S. Mill attempts to build on Jeremy Bentham’s original idea of Utilitarianism. His definition of the moral theory is one that is grounded in Bentham’s original work but also extends to include remarks to criticisms of Utilitarianism. Mill believes that‚ like Bentham‚ utility is what is valuable to society. Utility‚ according to Mill‚ is the promotion of pleasure or the absence of pain. He defines this as happiness‚ which is why he refers to utility as the Greatest
Premium Utilitarianism Jeremy Bentham John Stuart Mill