theory of Utilitarianism The theory of Utilitarianism takes its name from the Latin word Utilis‚ meaning ‘useful’. It was first developed by Jeremy Bentham‚ a philosopher and legal theorist of the 18th century. Bentham sought to produce a modern and rational approach to morality which would suit the changing society of the industrial age. This was also the era of the French and American Revolutions‚ and of the Enlightenment‚ so orthodox morality was challenged on many fronts. Utilitarianism may be
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NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary 3 Overview and History 4 Organizational Strategies and Innovation 5 Organizational Design and Effectiveness 6 Competitors 7 Organizational Structure 7 Board of Directors: 8 External Environment 9 Opportunities 9 Threats 9 Internal Environment 10 Strengths 10 Weaknesses 11 Competitors 11 Nike Products and Services 12 Information Technology
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Utilitarianism as an ethical theory Utilitarianism is the view that an act is right if it equals the greatest happiness for the greatest number of people. Utilitarians describe moral actions as actions that boost something good and lessen something that is bad. Virtue‚ knowledge‚ and goodwill are all good but they are only good if they give people a pleasurable existence. Pain is the only thing that is intrinsically bad. Utilitarians focus on the result of an act instead of the inherent
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Utilitarianism‚ by John Stuart Mill‚ is an essay written to provide support for the value of utilitarianism as a moral theory‚ and to respond to misconceptions about it. Mill defines utilitarianism as a theory based on the principle that "actions are right in proportion as they tend to promote happiness‚ wrong as they tend to produce the reverse of happiness." Mill defines happiness as pleasure and the absence of pain. He argues that pleasure can differ in quality and quantity‚ and that pleasures
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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Indonesia is the largest economy of the South East Asian region. Previously considered a developing economy‚ Indonesia is now categorised an emerging economy due to its strong growth performance‚ prospects and shift from an agricultural based economy to a newly industrialised one. Despite it’s increasing economic growth rate of 6.2% in 2012‚ Indonesia still suffers from a relatively low level of economic development‚ as indicated by the HDI of 0.629 which is below 120 other economies. Mostly‚ this
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Bandung‚ Indonesia Place to place and city to city. There is plenty much to see in this world. From Bandung to Melbourne—London—New York. What is really matter‚ though‚ it is not where you at. What matters most is‚ well‚ YOURSELF. Bandung (pronounced [bənˈduŋ]) Indonesian‚ Kota Bandung is the capital of West Java province in Indonesia‚ and the country ’s third largest city‚ and 2nd largest metropolitan area in Indonesia. Located 768 m (2‚520 ft) above sea level‚ approximately 140 km southeast of
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Utilitarianism Classical Utilitarianism is a moral philosophy‚ which was developed in 19th century England by Jeremy Bentham‚ John Stuart Mill and Henry Sidgwick. The essential feature a utilitarian reside in‚ is the notion that an action is right if it produces the most amount of happiness well limiting suffering. Utilitarianism focuses solely on the consequences of the action‚ in an attempt to bring about the most happiness from each situation‚ well ensuring everybody’s happiness is equally
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50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits growing from $10 million
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Utilitarianists are often persecuted for holding a morality in which the end always justifies the means‚ no matter how repulsive it may be to intuitional moral standards. Hare attempts to quiet controversy by combining act and rule utilitarianism in daily life in such a way that internal moral standards are satisfied and overall good is promoted. Kymlicka stays firm in his opposition to Hare’s theories and shuns the idea of consequentialism having intrinsic value greater than that of intuitive moral
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