Executive Summary Nike Inc. Peretti Vs. Nike: In January 2001‚ Peretti choose the word Sweatshop’ to be printed in his Nikes. Nike rejected order citing the company’s rules. In retort‚ Peretti order a pair of shoes with a colour snapshot of 10-year-old Vietnamese girl who makes my shoes". With the email exchange between Nike and Peretti being forwarded all over the world‚ it led to a huge PR Nightmare for the organization. All through Mid-1990s‚ Nike has been subjected to negative press‚
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Outline the theory of Utilitarianism Utilitarianism is the theory that an action is better if it produces the greatest good for the greatest number. The 18th and 19th century saw rise to the theory of Utilitarianism which can be traced back to Jeremy Bentham. Francis Hutcheson put forward the initial principle of Utilitarianism ’The greatest happiness of the greatest number’. Utilitarianism is a teleological theory where depending on the consequences of the action‚ that action will either be good
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California and though up the name "NIKE" in 1971. It was around this time that Blue Ribbon Sports and Onitsuka parted ways and Bowerman and Knight set up their own brand which we know as Nike today. Nike created one of the most recognisable symbols in the world today with the Nike "Swoosh". It can be seen on all their advertising campaigns and more importantly all over the clothes of the sportsmen and women endorsing the Nike brand. The first man Nike endorsed was a track runner name Steve
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As I walk in my comfortable well-fitted Nike shoe‚ I lack the knowledge behind the journey of the shoe’s existence. The Nike brand‚ better recognized as the swoosh logo or slogan of “Just Do It”‚ is also the violator of several labour practices. To begin‚ the creation of Nike shoes is accomplished in sweatshops in Indonesia‚ China‚ and Vietnam (Global Exchange‚ n.d.). On a typical day in Vietnam‚ Nike shoes are manufactured in a factory where human dignity is nonexistence. These violating practices
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One of the core assertions of John Stuart Mill’s book‚ Utilitarianism‚ is that Utilitarianism can and should provide the basic moral framework for an individual’s decisions. He argues‚ often convincingly‚ that if all of society followed a system of morals dedicated to the maximizing public well-being‚ or utility‚ everyone would benefit. This perspective places the burden of decision making overwhelmingly on the individual who is not necessarily capable or properly equipped to make decisions which
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Mini Case: Nike’s Decision Nike‚ a U.S.-based company with a globally recognized brand name‚ manufactures athletic shoes in such Asian developing countries as China‚ Indonesia‚ and Vietnam using subcontractors‚ and sells the products in the U.S. and foreign markets. The company has no production facilities in the United States. In each of those Asian countries where Nike has production facilities‚ the rates of unemployment and underemployment are quite high. The wage rate is very low in those
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Case Study: Nike‚ Inc.‚ and Sweatshops Summary: As a company‚ Nike has been the dominant presence in the athletic apparel industry globally. Although they were not the only company known to practice unethical manufacturing processes‚ they were the major target of criticism because of their leadership role. To fight back against the negative publicity‚ Nike changed many working conditions and practices‚ arranged for independent audits by very reputable individuals in the industry to rate these
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.... 1 2.1 2.2 Human Resource Background ..................................................................................... 3 Human Resources Management .................................................................................. 5 HRM of Nike Inc. & Subsidiaries........................................................................ 5 2.2.1 2.2.1.1 Human resources management and the environment ....................................... 6 2.2.1.2 Acquiring human resources ..........
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Utilitarianism vs. Moral Rights and Principles of Justice Ed Konieczka University of Mary Undergrad Student This assignment asks us to answer the following two questions: Does utilitarianism provide a more objective standard for determining right and wrong than moral rights do? Does utilitarianism provide a more objective standard than principles of justice? I was previously asked to study utilitarianism in a class that studied business law. I was unsatisfied with utilitarianism at the time
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Utilitarianism vs. Individualism Arguments for utilitarianism and individualism will never end. The essence of utilitarianism‚ pleasure is the chief end of life and the greatest happiness for the greatest number should be the ultimate goal of human beings‚ has always been a crucial matter of concern and controversy. It is regarded as an exploit of people’s freedom and individualism. However‚ individualism is deemed as an ignorance of teamwork. We cannot simply tell which one is superior to the
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