St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
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I think Utilitarianism is the most morally right thing to do in situations where human lives are involved. I believe this because in a situation where you can either save nine humans lives but you have to kill one or you just don’t do anything and let the nine people die and one survive I think it is only logical to pick the option where you save the most lives. However some people will say that using utilitarianism shouldn’t be used because you would be regarded as a murder which is a sin and is
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Utilitarianism and Business Ethics Utilitarianism is a normative‚ consequentialist‚ empirical philosophy which links the idea of a good action to one which promotes maximum pleasure or happiness‚ found by adding up costs and benefits (or pains and pleasures). It has two classic formulations - Bentham’s hedonistic (pleasure-based) act utilitarianism and Mill’s eudaimonistic (happiness-based) rule utilitarianism. In this article we make some preliminary comments on Bentham and Mill before analysing
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In this essay I will discuss Utilitarianism by first explaining how Utilitarians are consequentialists who base their actions on the pleasure of pain of their consequences. Secondly‚ Jeremy Bentham will be discussed as the propagator of the Principle of Utility which determines human self-interest and voluntary action to achieve the greatest good or greatest pleasure. Thirdly‚ I will discuss John Stuart Mills and his more complex version of Utilitarianism. To clarify the Utilitarian theory I will
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of the biochemical produced a cure causing thousands of lives to be saved‚ then this may make him a good person. The result of this biochemical produced happiness for the masses by saving lives and curing disease. Considering the principle of utilitarianism is pleasure of the masses‚ the result of his actions would now be considered moral due to the amount of happiness that was produced. Although this may be a simple explanation of the scenario‚ other factors must be taken into account‚ such as
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As we all know that Nike ads display confidence‚ attitude‚ and a good seller about their products. Historically‚ using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products. This advertisement is a Nike advertisement in the old time. It shows a famous
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Nike (NKE) In the 1950’s‚ Bill Bowerman‚ a track and field coach at the University of Oregon‚ began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes‚ Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee‚ Jeff Johnson‚ was an early designer of shoes and came up with the name Nike
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conceptions on human nature and how we as human beings should go about living our lives. They also have strong cores and there purpose is very clear. According to utilitarianism humans have two masters’ pain and happiness‚ only good actions will achieve happiness and will also minimizes pain. In one sentence you can describe utilitarianism as “the greatest good for the greatest amount of people”. While in the other hand the Kantian ethics is what defines us as a person is our rationality and autonomy
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Utilitarianism Utilitarianism is an ethical theory that assesses an action as morally right and just if it produces the most amount of net happiness. There are two forms of utilitarianism: act utilitarianism and rule utilitarianism. Act utilitarianism is the standard form‚ which considers all paths of the action that lead to immediate and long-term happiness‚ as well has the magnitude and how long the happiness will last. Furthermore‚ if all paths lead to the same amount of net happiness‚ each
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Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
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