Marketing Management End Term Report - FLIPKART Sumeet Tayal‚ BM-B-115 Debroop Sengupta‚ BM-B-076 Nikhil pandey‚ BM-B-095 Husain Jafar‚ BM-B-081 INDEX S.No | INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING
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company that creates the conduit for international m-commerce through the mobile device". Mobile Commerce connects business and customers via the Internet through wireless devices‚ cell phones‚ Palm Pilots etc. In India Mobile phone networking in penetrating much faster than the telephone‚ internet or other networks. Its acceptance level is also much greater than the others. In this paper‚ the possibility of using mobile phones for m-commerce in the rural areas‚ the enabling factors‚ government
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Social Business Networking and E-Commerce BUS 352 e-Business December 10‚ 2012 Social networking websites have become most hyped phenomenon‚ be the site formed for the purpose of recreational social networking or for businesses or business professionals networking. In this particular assignment though‚ we will discuss about the social networking site that is formed for business professionals. We will discuss the elements and concepts pertaining to that social networking website that played
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Information Age‚ the Internet economy is said to be the next growth engine. The advanced technology of the Internet has brought traditional business activities to a whole new level‚ which is electronic commerce. Internet is the strong force which fuels the growth of e-commerce. Electronic commerce refers to a wide variety of online business activities for any forms of products and services. Examples of online business activities are the delivery of business information‚ the transfer of ownership
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merchants traveled around the world and learned the more efficient ways to govern and different cultures or rituals they could adapt. Trade helped shape and link societies and people from the entire world and this motivated and sustained long distance commerce. 2. Eastern Hemisphere societies developed long distance trade more extensively than Western Hemisphere societies because of geography. Some geographical differences added obstacles. For example the narrow bottleneck of Panama covered with
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distributive justice. One distributive justice approach used in the healthcare field looks at the quality adjusted life year (QALY). The effectiveness of a treatment is based on an increase in the length and/or quality of life. This uses the utilitarianism theory which supports taking the action that results in the most good for the largest number of people. The end result is justified even if there are some undesirable actions to be taken to reach that end. Some argue against the use of this approach
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In his book‚ The Right and the Good‚ W.D. Ross defends the theory of moral pluralism‚ which is “the idea that there are several values that may be equally correct and fundamental‚ and yet in conflict with one another” (New World Encyclopedia). In accepting this approach‚ we must assume that our ideas of right and wrong are influenced by multiple sources. According to Ross‚ in order to act morally right‚ we must be able to maintain a balance between our conflicting duties‚ or prima facie obligations
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Chapter 15 E-Commerce Strategy and Global EC Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe the strategic planning process. 2. Understand how e-commerce impacts the strategic planning process. 3. Understand how EC applications are formulated‚ justified‚ and prioritized. 4. Describe strategy implementation and assessment‚ including the use of metrics. 5. Understand the causes of EC failures and lessons for success. 6. Evaluate the issues
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The Advantages of E-Commerce Kyvonne Coleman‚ Marketing 552 August 26‚ 2013 Professor Maureen Murphy Advantages of E-Commerce Economic Commerce (e-commerce) is a term used to describe any transaction of business that is conducted over the internet where an end-user provides information to receive or purchase a product from a retailor of any sort. Being in an age that majority of businesses thrive off of e-commerce‚ any business down to a fast food restaurant such as Pizza
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Research Proposal On To Investigate the effectiveness of Information System Smartphones: A study Between India and the United Kingdom MSc International Business Research Methods BBS-7-RME By Cletus Henry Student ID : 3100320 Marker : Godwin Tetteh Faculty of Business London South Bank University
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