Introduction 2. The Marketing Environment examined 3.0 The French Premiere of” Plus ca change‚ plus c’est la meme chose” 4.0 The super galactic cruise “back to the future”: A visit to Cova and Cova and their tribal theories as a new marketing paradigm? 5.0 Brands that have stood the test of time 6.0 Brand Longevity as an equity 7.0 Grand Finale- Evaluation and conclusions on “Can tribal marketing create and sustain brand longevity?” • Appendices
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Certificate IV in Marketing PROJECT ASSESSMENT TYPED REPORT UNIT COVER SHEET BSBMKG408B Conduct Market Research Student name Student No: ASSESSOR’S NAME AND TEACHING AREA: - Certificate IV in Marketing I agree that the attached submission is my own work or the work of the group. I have kept a copy of this assessment I understand that my assessment may be selected for use in the College’s moderation audit processes‚ to ensure validity‚
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Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later‚ Malayan Airways‚ which was renamed MSA in 1963‚ split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s
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the internet and online communication in Nigeria and the world at large has grown exponentially. Social networking websites enable users to remain connected. The popularity of social networking websites such as facebook‚ my space‚ twitter‚ 2go etc with millions of users accessing these websites is rising daily. Research proves that it is safe to assume that majority of people taking the survey were infact university level college students with no bias towards gender or race. The research was done
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PRODUCTS AND SERVICES OFFERED BY SELECTED CATERING ESTABLISHMENTS IN QUEZON CITY A Thesis Proposal Presented to the Faculty of The College of Hospitality Management Eulogio “Amang” Rodriguez Institute Of Science and Technology In Partial Fulfillment Of the requirements for the Subject CL 104 leading to the degree of Bachelor of Science in Hospitality Major in Cruiseline Operations by Patricia G. Garcia Waldron G. Guino-o Darwin S. Icawalo S.Y. 2014-2015 TABLE OF
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and Y.Yesha‚ “Electronic Commerce: Current Research Issues and Applications”‚ New York‚ Springer‚ 1996. 2. Abhijit Chaudhury‚ Jean-Pierre Kuilboer: e-Business And e-commerce Infrastructure: Technologies Supporting the e-Business Initiative‚ McGraw-Hill Irwin‚ 2003‚First Edition. 3. Agarwal P K‚ “Marketing Management : An Indian Perspective”‚ 6th edition‚ 2008‚ Prgati Prakashan‚ Meerut. 4. ArmStrong‚ Arthur and John Hagel III “The Real Value of Online Commodities”‚ Harvard Business Review (May-June
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Henry Boyle Holidays are very special times‚ shared with those dearest to our heart. In the military‚ these occasions can be bittersweet. When duty permits‚ service members maybe allowed to take time off to celebrate. But what happens when everyone want the same time off? Do they draw straws‚ or is it chosen for them? Military service carries with it an obligation to sacrifice these moments to defend America. Setting It is the winter holiday season‚ a unit in the U.S. Navy will not deploy
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Welcome to Service Management Chapter 01 Role of Services in an Economy James Fitzsimmons Seay Professor of Business Emeritus University of Texas at Austin McGraw-Hill/Irwin Service Management: Operations‚ Strategy‚ and Information Technology‚ 6e Copyright © 2008 by The McGraw-Hill Companies‚ Inc. All Rights Reserved. Learning Objectives Identify traits that all services have in common. Discuss the central role of services in an economy. Identify and differentiate the five stages of economic
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Information Consulting Co.‚Ltd 电 话 ： 010.8 286348 2 市 场 部 ： 侯 小 姐 电 邮 ： candy @okokok.com.cn 2011-2015 年中国电信服务市场发展预测报告——Telecommunication Services Market in China 2011-2015 2012.07 TechNavio Announces the Publication of its Report - Telecommunication Services Market in China 2011-2015 TechNavio today launched its report Telecommunication Services Market in China 2011-2015 based on an in-depth study focusing exclusively on China. The report aims to aid decision makers’ understanding of the
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(2008) online banking or electronic banking (e-banking) includes various banking activities conducted via the Internet from home‚ business‚ or on the road opposed to at a physical bank location. This paper shall compare and contrast both the online and offline retail environment for banking services. Internet banking offers great opportunities to the financial-services industry‚ including: • a huge potential customer base • large economies of scale in investment • the possibility for services to be
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