Humour in Advertising 1. Humour is generally used to evoke the recipients’ attention Due to the fact that many markets are rather saturated today‚ many commercials aim rather at the recipients’ emotional attention than at presenting a product’s features and advantages. In order to appeal emotionally to the viewer/reader‚ ads use different strategies. Humour provides one strategy with which an advertiser may evoke positive feelings. These positive feelings can potentially lead to cognitive
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not account for the difference between metonymies and metaphors (in fact one could say that metaphor in their account is just another manifestation of metonymic relations) => A number of utterances that empirical intuition would pin down as metaphorical must be seen as metonymies‚ whereas many of the utterances they confidently group as metonymic seem more like metaphors. Οne can easily see and example of this contradiction in the test L & J use (1980) to peel apart metaphorical personification
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sentences in more abstract way‚ giving the profound description of existing grammatical laws & tendencies; looks inside into the structure of parts of language & expose the mechanisms of their functioning‚ i.e. the mechanism of the formation of utterances out of words in the process of speaking. The aim of TG is to present a scientific description of a certain language. It’s of a descriptive character. “The aim of TG is to present a theoretical description of its grammatical system‚ i.e. to analyze
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Corrective Feedback Use of a Native English Speaker Teacher and a Non-Native Teacher INTRODUCTION The importance and benefits of corrective feedback have been debated in many aspects in SLA field. Most of the teachers take correcting errors as their responsibility. There is no doubt that the first aim of corrective feedback is to make students aware of their mistakes so that they can correct. The way teachers carry out this progress may differ from eachother hence I dedicated this paper to find
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‘LINGUISTIC SEMANTICS’ PREPARED AND PRESENTED BY AZMAT ARAA TO DR. IQBAL BUTT 4/2/15 1 SEMANTICS study of the MEANING OF THE ‘MEANING’ 4/2/15 2 DEFINITION OF SEMANTICS Semantics is taken from the Greek word ‘Semantikos’ meaning sign. The word ‘meaning’ can be defined in many ways‚ but the most pertinent definition to linguistics is : “ Meaning is the function of signs in language.” This understanding of meaning corresponds to German philosopher Ludwig Wittgensteins’ definition: “ The meaning
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IntroductionPresupposition is originated in the field of philosophy and it was proposed by German philosopher Ferge in 1892. In the 1960s‚ presupposition entered the area of linguistics and became a significant concept in semantics. Later in the 1970s‚ Keenan introduced presupposition to the pragmatics to describe a relation between a speaker and the appropriateness of a sentence in a context (Levinson: 177). Hence‚ presupposition can be distinguished into two categories: semantic presupposition
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THE MINISTRY OF HIGHER SPECIAL EDUCATION OF THE REPUBLIC OF KAZAKHSTAN Kazakh Ablai Khan University of International Relations and World Languages Course paper On the topic: Intonation system of English in the process of historical development Done by: Scientific adviser:______________ Almaty 2012 Contents INTRODUCTION 1. Intonation in English 1.1 Intonation: approaches‚ definitions‚ functions 1.2 Components of intonation and the structure of English
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I. CATEGORIAL STRUCTURE OF THE WORD 1. Notion of Opposition. Oppositions in Morphology The most general meanings rendered by language and expressed by systemic correlations of word-forms are interpreted in linguistics as categorial grammatical meanings. The forms rendering these meanings are identified within definite paradigmatic series. The grammatical category is a system of expressing a generalized grammatical meaning by means of paradigmatic correlation of grammatical forms
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A Proposed Set of Subtitling Standards in Europeby Fotios KaramitroglouPhD Audiovisual Translation UMIST‚ Manchester‚ UK European Association for Studies in Screen Translation (ESIST) | PREFACETranslation Studies is nowadays overwhelmed by a number of attempts to discard prescriptive standpoints and adopt new‚ descriptive directions. As a consequence‚ the research effort has been shifted from an investigation of things that should be done to an investigation of things that are being done. Audiovisual/Screen
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Quantity‚ Quality‚ Manner‚ and Relation. In doing so‚ whether intentionally‚ unconsciously‚ or unpretentiously‚ the speaker creates triggers for particular conversational implicatures‚ which lend themselves to the ironic interpretation of the verbal utterance.
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