HBS CASE: BMW FILMS 1. How fit is the BMW brand at the time of the case? Are there any reasons to anticipate undesirable financial performance in the future? Answer: Before the mid-1970s‚ BMW had been regarded by most Americans as a niche foreign car manufacturer. However‚ in the late-1970s‚ BMW had emerged as on of the hottest luxury brand in North America. BMW has many strong competitors and almost lose America market in 1992. BMW took many actions such as introduce new models‚ change
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04-20-2013 Professor Tisevich Film Critique This Academy-award winning non-fiction film endures as a remarkable document‚ one that pain-stakingly charts a specific time and place‚ particularly Bethel‚ New York‚ on the specific weekend when 1.5 million kids descended on a parcel of farmland for what ultimately became a free concert (much to the surprise of the show’s concerned financiers). It’s no hyperbole to state that Woodstock is a giant among documentaries (and concert films)‚ much as the event itself
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Film music is used to add emotion to films. It brings character motifs to particular characters‚ which symbolise the current mood of the film. If the composer of the film music wants the viewer to feel empathy or sadness for a character or event‚ they will use minor music. Alternatively‚ If a composer wants to make the viewer feel happy and enlightened‚ they will use major music. It is an essential aspect of all films to have music and without it‚ the viewer is unable to engage in the film.
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James Cha Professor Coulter American Myth in the Western Film 22 February 2011 “Ethan?” With a cold and steady gaze‚ Ethan peers off into the snowy distance. He firmly holds his most trusted companion. Without warning and hesitation‚ Ethan raises the deadly steel rifle and begins wildly firing upon a herd of buffalo. After a short while‚ Martin stops shooting‚ having already shot one down. Ethan in a maddened frenzy continues to shoot the buffalo while Martin tries to stop him to no avail
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Course: Business Law. (BUS205) Assignment Title: Introduction to Law and Contracts Assignment #: Module One Case Should Yahoo have been forced to turn over Justin Ellsworth’s email to his parents? One in our shoes would venture to say “No”. Yahoo took a very firm stand backing its privacy acts that all account holders are entitled to as email address holders by saying nothing but “No”. I‚ in my opinion will say that Yahoo acted with legal responsibility in backing
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Non-Traditional Marketing Bavarian Motor Work created its BMW Films campaign to be unconventional with its non-traditional marketing. BMW sought out to change its frame of reference‚ for its target market segment; to do this BMW did not rely on deception in its advertising execution. Throughout each of the BMW films the viewer knew that the plot revolved around a BMW vehicle and what the car could do for the actors. BMW has three market segments that create the 7 Series‚ the 5 Series and the
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1. What were the objectives of the BMWFilms campaign? In the early 1990’s BMW’s performance in the US had reached a low point with annual unit sales falling as low as 53‚500. The performance of the company was so poor that rumours in the automobile industry suggested BMW may exit the US market. In the ten years from 1991 to 2000 however the company rebounded and by 2000 annual sales had reached record levels of just under 200‚000. This impressive turnaround was achieved through introducing
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Memento is a psychological thriller that discusses one of the most popular themes in Hollywood‚ which is a short-term memory. It is written and directed by Christopher Nolan in 2000. The main character‚ Leonard‚ suffers from a short-term memory loss as a result of his injury while trying to stop men from raping and killing his wife in their home. With his condition‚ finding revenge and justice from his wife was almost impossible. He needs to use Polaroid photos‚ notes‚ and tattoos to help him organize
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An Enduring Tale Thousands of years after it was written‚ people continue to read The Odyssey not only for its thrilling adventure‚ but also for its invaluable dissection of inherent human qualities. In his epic poem‚ The Odyssey‚ Homer addresses intrinsic characteristics of humans that man has continued to demonstrate throughout history. The Odyssey incorporates the timeless topics of cunning over strength‚ greed and folly‚ and loyalty‚ into Odysseus’ story while simultaneously offering insight
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Film Language The Semiotics of Cinema What is Film Language? Ways in which films tell stories and affect the viewer; the elements of filmmaking employed to tell the story in a particular way Christian Mertz’s theory: film was not a language system but a language. French film theorist Conventions Customary ways of doing things‚ rather than grammatical rules A way in which something is usually done‚ especially within a particular area or activity Example: Canadian tire money‚ where it
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