Becton Dickinson & Company: VACUTAINER Systems Division - Presentation Transcript 1. Becton Dickinson & Company: VACUTAINER Systems Division Nina Cowley Zach Evans Sean Zemek 2. The Beginning * Maxwell W. Becton and Fairleigh S. Dickinson met on a sales trip in 1897. Months later‚ they decided to go into business together‚ sealing their partnership with a handshake. They named their medical device import company Becton‚ Dickinson and Company. 3. Product Breakdown * Becton Dickinson (BD)
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Becton Dickinson & Co.: VACUTAINER Systems Division Anita Rajan October 15‚ 2011 What does the DRG regulation mean for BD? DRG regulation results in shrinking the Potential Industry Earnings (PIE) in the medical supplies industry. Prior to the DRG regulation‚ hospitals didn’t care about costs that were incurred in treating Medicare patients since the U.S. government was footing the bill for all the costs related to serving those patients. This allowed hospitals
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1) 1982 to 1985: Why Did BDVS avoid negotiating with APG headquarters? What was the consequence? A) APG invited BDVS to have the standardized agreement for the purchase of needle and tubes besides price reduction on their products in the year 1982. It avoided negotiation. The reasons for BDVS avoiding negotiation with APG are as under: i) It is in the business since 1940’s and has a good hold in the market in Blood collection tubes and needles and is having 80% market share in US;
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There are three major issues that Bill Kozy‚ president of Becton Dickinson faces as he modifies the company to perform under transnational norms. The structure of the Worldwide Blood Collection business and the allocation of its resources and assets was mainly the first issue for Bill Kozy. This issue dealt with complex discussions among top managers of BD to decide where R&D resources and capabilities should be developed. Because BD’s founding was in the US‚ it had problems in letting the research
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Ringkasan Kasus Becton Dickinson‚ merupakan salah satu manufaktur terbesar supplies medis‚ yang mendominasi pasar suntikan dan jarum suntuikan. Pada tahun 1986‚ Becton Dickinson memperoleh hak khusus untuk mempatenkan suntikan yang baru di temukan oleh Charles B. Mitchell. Tahun 1988‚ dengan melakukan beberapa penelitian‚ Becton Dickinson akhirnya memutuskan agar suntikan tersebut dipasarkan untuk melindungi lengan. Suntikan itu sebenarnya dapat digunakan untuk semua ukuran suntikan 1cc‚ 3
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Solution to Becton Dickinson & Company‚ Vacutainer Systems Division 1. 1983 – BDVS resisted negotiation. Why? In 1983‚ APG demanded substantial price reductions from BDVS. BDVS was not willing to these price reductions owing to its superior quality‚ range and service and resisted negotiation with APG HQ. Following are some of the main reasons why BDVS resisted negotiations. a. BDVS was a pioneer in converting the market of Blood Collection Products Market from Needle & Syringe method
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Becton Dickinson & Company Executive Summary Problem Statement: Should Becton Dickinson alter their current pricing strategy and enter in agreement with APG and thus shift end-users’ perception
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In your judgment‚ did Becton Dickinson have an obligation to provide the safety syringe in all its sizes in 1991? Explain your position‚ using the materials from this chapter and the principles of utilitarianism‚ rights‚ justice‚ and caring Becton Dickerson is one of the largest manufacturers of medical supplies‚dominates the market in disposable syringes and needles. In 1986‚ BectonDickinson had acquired exclusive rights to a patent for a new syringe invented byCharles B. Mothball that had a moveable
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Question 1 How has the healthcare industry changed (pre-1983 to post 1983)? What are the implications for BD? How has BD managed to build up an 80% market share in this market? Which many competitors bigger than BD have tried to enter without success? In 1983 the entire health care industry was affected by the changes that the U.S government made in how to reimburse hospitals for Medicare patients (40% of all hospital patient days). So‚ let ’s see how the situation was before and after these
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What are the important changes in the heath care market‚ and what are the implications for Becton Dickinson (BD) and its BDVS division? Support your position. There are many substantial changes in the health care market. This includes the economic situation which was followed by a vast decrease and cut down in costs and expenses in hospitals. Consequently‚ over 100 000 employees were dismissed from their position. Also‚ another important change in the health care market was the United States
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