Case One: Valley Winery Valley Winery‚ a favorable wine company‚ hired Pat Waller as their sales manager of the San Francisco region’s chain division. Although the company has had increasing sales for the past several years‚ Valley Winery has its fair share of problems that have Waller worried. He is very aware of the competitiveness within the wine industry and is concerned that Valley Winery will not be able to continue consistently increasing their sales. Turnover rate is the number one
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The Valley Winery is one of the nations largest privately help companies‚ and the top domestic producer of wine selling more than 40 percent of all wine produced in the United States. Valleys success is largely due to their high quality wine sold for a lower price‚ and a very aggressive and innovative sales force. Sales groups are separated into three main categories: 1) Liquor stores and bars 2) Restaurants‚ resorts‚ hotels‚ and motels 3) Chain Division The company has experienced many sales
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The Valley Winery-Case 1.1 Is the management of Valley Winery doing an acceptable job of hiring and training qualified employees? Management is the foundation of a company. They are the ones that make decisions which could make or break a company. They personify how the company and employees should act. If one is driven towards perfection in sales‚ many other important areas of the business could be overlooked. For example‚ maintenance of long term relationships with buyers would be overlooked
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Formulation of a Sales Program Case 1.1 The Valley Winery Pat Waller‚ recently hired as sales manager of the San Francisco region’s chain division‚ was lamenting the problems he inherited. Despite favorable sales results for the San Francisco region‚ turnover was so severe Waller could not understand how sales increased during the past several years. He was surprised to learn the average sales rep had been with the San Francisco division of Valley Winery for only seven months and sales
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Situation Valley Winery has recently hired Pat Waller as sales manager of their San Francisco region chain division. There have been favorable sales increases during the past several years; however their sales force turnover is extremely high reaching nearly 100% a year. Pat Waller will be supervising two area managers who oversee nine district mangers with approximately fifty sales reps in the San Francisco region. The eighty year old company is the largest domestic producer of wine in the USA
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------------------------------------------------- The Valley Winery ------------------------------------------------- Case Analysis By: Paul Welge Dr. Bob McDonald MKT 4359 Section 1 Valley Winery was founded in 1933 after the prohibition and has grown to be the largest domestic producer of wine in the United States. The brand has multiple product lines that include both low-price‚ consistent-quality wines and also low-grade wines and wine coolers. The company has had a hard time retaining
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unrealistic job expectation. Overlapping of territories has contributed to the high turnover rate. The aggressive cultural of the company does not allow the sales person positively develop their skills or reflect true sales numbers. The sales reps of Valley are disliked in the industry‚ possibly creating a negative work environment. 3. What steps should Waller take to resolve his problems? Change the recruitment and selection process by using an HR department that can select quality employees
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Case 1 The Valley Winery The Valley Winery is an example of management malfunction because some top-managers are promoting unethical behavior and lack of credibility. High sales force turnover is the main problem this company is facing; however‚ high turnovers lead to employee dissatisfaction and unethical behavior. In addition‚ the company is putting on risk many of its relationships with their customers. Pat Waller was recently promoted to sales manager of the San Francisco chain division
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Northern Napa Valley Winery Inc. Future Sales Forecast Report Prepared by: Karriem Pierre November 20‚ 2011 Nova Southeastern University Business Modeling‚ Fall Semester‚ Online Course Professor Phillip S. Rokicki‚ Ph.D Executive Summary Ms. Quintana CEO of Northern Napa Valley Winery Inc. was considering conducting business with Trans Continental stores to sell excess grapes from the 2008 harvest. Prior to making a decision Quintana
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Case 21 - Freemark Abbey Winery MANA 6302: N1 Professor: David Jones Mrunalini Patel November 15‚ 2015 Executive Summary The Freemark Abbey Winery is a company that grows grapes in St. Helena‚ California‚ in northern Napa Valley‚ for wine production. Wine taste and market value are greatly affected by the sugar and acidity level of the grapes during the harvest. Grapes for Freemark Abbey Winery come from central and southern part of the valley which has an ideal climate. Only the best
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