Value Engineering (VE): Value Engineering is an organized approach for identification and elimination of unnecessary cost. • QIP‚ QC & Benchmarking: Tata Steel adopted Juran Trilogy concept for undertaking Quality Improvement Projects (QIP). Quality Circles (QC) are small group activities which involves first-line employees who continually control and improve the quality of their work‚ products and services. Benchmarking is a process of exploring for best practices and performances across the
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little shopping effort. These products are purchased regularly‚ usually with little planning‚ and require wide distribution. a. Convenience b. Specialty c. Branded d. Shopping e. Unsought ____ 3. The convenience product marketing strategy includes: a. wide distribution of the product b. higher than ordinary prices c. few retail outlets other than convenience stores d. significantly lower promotion budgets e. products that are not easily substitutable ____
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CHAPTER 3 VALUES‚ ATTITUDES‚ AND JOB SATISFACTION "Regardless of which studies you choose to look at‚ when American workers are asked if they are satisfied with their jobs‚ the results tend to be very similar: Between 70 and 80 percent report they’re satisfied with their jobs" (p. 61). 1 "How does one explain these findings? … Because people are likely to seek jobs that provide a good person-job fit‚ reports of high satisfaction shouldn’t be totally surprising. Second‚ based on our knowledge of
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1Malaysia - Concept and Values By Ir. Dr Hasnul Mohamad Salleh Abstracts Upon ascending to Malaysia’s highest public office on April 2009‚ the Prime Minister of Malaysia‚ YAB Dato’ Sri Najib Tun Razak has made waves to all corners of the nation with the introduction of 1Malaysia concept. The concept evolves around culture of excellence‚ perseverance‚ acceptance‚ education‚ integrity‚ meritocracy‚ humility and loyalty. It also encompases NKRAs on six major issues. Since independent‚ national unity
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Discussing the Concepts 1. Define marketing and discuss how it is more than just “telling and selling”. Marketing is managing profitable customer relationships. The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. The old sense of making a sale is telling and selling‚ but in new sense it is satisfying customer needs. Selling occurs only after a
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1. What are the essential characteristics of a marketing-oriented company? Marketing oriented companies focus on customer needs and get close to their customers so that they understand their needs and problems. In the past‚ the Traditional Marketing Concept was achieved their profit and other objectives by satisfying customers but it neglects the competition. But now‚ the Modern Marketing Concept it achieve the corporate goals through meeting and exceeding customer needs and expectations better
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surrounding environment that influences consumers and the marketing organization. When we ask ‘is there a market for this product?’ we are asking whether there are people who would want to buy/use that product. An important part of marketing is analyzing the environment and identifying market needs. You cant successfully promote or sell a product if you don’t know who the potential customers are what’s important to them. The aim of marketing is to know and understand the customer so well the product
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WHY IS THE CONCEPT OF PRESENT VALUE SO IMPORTANT FOR CORPORATE FINANCE? The importance of concept of present value to the world of corporate finance is that present value calculations are widely used in business and economics to provide a means to compare cash flows at different times. Present Value’s definition and simplistic formula used for normal purchases‚ the concept’s importance to corporate finance and why present value is the very first topic taught in finance classes explain that present
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Marketing concept and process Assignment Introduction In this assignment I will be explaining the general definitions of marketing and the concept and process of marketing. Marketing can be define in many different ways but all of them have the same point‚ Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It generates the strategy that underlies sales techniques
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Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. Marketing techniques include choosing target markets through market analysis and market segmentation‚ as well as understandingconsumer behavior and advertising a product’s value to the customer. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs
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