PSG COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS: Preface Executive Summery o Research objectives Introduction o Scope Research o Research methodology o Sampling o Data collection
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PRODUCTIVITY CONCEPTS AND MEASURES Productivity is an overall measure of the ability to produce a good or service. More specifically‚ productivity is the measure of how specified resources are managed to accomplish timely objectives as stated in terms of quantity and quality. Productivity may also be defined as an index that measures output (goods and services) relative to the input (labor‚ materials‚ energy‚ etc.‚ used to produce the output). As such‚ it can be expressed as: Hence‚ there
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Marketing The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification‚ selection and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. For example‚ new Apple products are developed to include improved applications and systems
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THE DRIVERS OF CUSTOMERS’ SATISFACTION OF AIRTEL BANGLADESH LIMITED M. S. Hossain1*‚ M. A. Hossain2 and M. J. A. Siddikee3 M. S. Hossain‚ M. A. Hossain and M. J. A. Siddikee (2012). The Drivers of Customers’ Satisfaction of Airtel Bangladesh Limited. Bangladesh Res. Pub. J. 7(4): 437-445. Retrieve from http://www.bdresearchpublications.com/admin/journal/upload/09366/09366.pdf Abstract The study attempts to identify the most important drivers of customers’ satisfaction of Airtel in Bangladesh.
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Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing Concept Product
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Venture Concept Geri Rowland University of Phoenix FIN/375 Kent Moser December 24‚ 2012 Venture Concept Venture concept is business idea individual search to venture to profit big. New business idea takes more than just launching the new idea in hope its target consumer accept and support it and call it a success. Venturing out new business idea is a high risks to take because no one knows for sure if the targeted consumer will accept the new business idea; therefore planning for success
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CHAPTER ONE INTRODUCTION 1.0 Background of the study of Job Satisfaction and Employee Performance in Total Nigeria Plc. The Total Nigeria PLC is a privately held‚ owned and managed industrial lubrication‚ oil and gas manufacturing company spread across the geographical regions and districts in Nigeria. The company has been a part of the Nigeria manufacturing landscape since 1962 and has earned the reputation as one of the key suppliers for lubrication equipment‚ oil and gas products in the industry
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Chartered Institute of Marketing (CIM) The management process of anticipating‚ identifying and satisfying customer requirements profitably CIM refers to requirements CIM definition discusses anticipating/identifying needs. CIM presupposes that marketing is a process with a profit motive‚ although it does not explicitly state whether or not this is for financial profit‚ eg could be gain in society‚ as in the case of charity. The American Marketing Association (AMA) Marketing is the activity‚ set
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QUESTION 1 a) Define the term “MARKETING” Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the
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International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman Antecedents and consequences of job satisfaction in the hotel industry Jen-Te Yang * Department of Hotel Management‚ National Kaohsiung Hospitality College‚ P.O. Box 608‚ Kaohsiung City (800)‚ Taiwan‚ ROC A R T I C L E I N F O A B S T R A C T Keywords: Job satisfaction Organizational commitment Turnover intention The purpose of this study is to investigate the antecedents (i.e.‚ role ambiguity
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