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    Marketing

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    [pic] MARKETING ASSIGNMENT 1 Group name: Felipe Ovalhe Bueno- Student ID: 2013204 Paula Andia- Student ID:2013211 Priscila Miyamoto-Student ID: Talumba Rashid-Student ID:2013328 Table of Report: Introduction

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    Accounting Concepts

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    Business Entity Concept Money Measurement Concept Going concern concept Accrual basis concept Consistency Concept Materiality and aggregation concept Concept on Prudence Matching Principle Dual Aspect Relevance Concept Introduction Financial accounting has a number of conservative laws which have been considered over the years and all the possible identifiable rules are: Business Entity Concept‚ Money Measurement Concept‚ Going concern Concept‚ Accrual basis of accounting concept‚ Consistency

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    The Concept of Strategy

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    anning MODULE 8: THE CONCEPT OF STRATEGY Structure Plans: A Plan is a goal-directed system of action. It specifies the actions which must be taken and the sequence in which must taken and the sequence in which they must occur in order to achieve some future objective. Basic to all planning is the generic need which the company will seek to satisfy‚ i.e.‚ its mission. This is clearly a top-management decision and one which cannot easily be altered one firm management has decided to commit

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    Marketing

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    Buyer Behavior Consumer Buyer Behavior • … buying behavior of final consumers - individuals and households who buy goods and services for personal consumption 2 Model of Consumer Behavior Marketing and Other Stimuli Buyer Responses Product Choice Brand Choice Dealer Choice Marketing • Product • Price • Place • Promotion Buyer’s “Black Box”  Buyer Characteristics Other • Economic • Technological • Political • Cultural  Buyer Decision Process Purchase Timing Purchase

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    inventory concept

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    Rutgers Department of SCMS Xiaowei Xu Inventory Concepts 1 Rutgers Department of SCMS Xiaowei Xu Definition of Inventory • Inventory is the stock of any item or resource used in an organization and can include: raw materials‚ finished products‚ component parts‚ supplies‚ and work-in-process • An inventory system is the set of policies and controls that monitor levels of inventory and determines what levels should be maintained‚ when stock should be replenished‚

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    The Prudence Concept

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    The prudence concept Being prudent means THAT YOU ARE CAREFUL ABOUT YOUR FINANCIAL SITUATION. IT MEANS NOT BEING CERTAIN ABOUT HAVING MONEY UNTIL YOU DEFINATLY KNOW YOU WILL BE GETTING IT. The prudence concept means that when you are running a business and trying to figure out what your profits will be you understate your profits rather than overstate them. It also means that you make a record of all the debts or money that you own out of the business and not writing down any anticipated profits

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    Value chain

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    http://www.ehow.com/info_8139467_corporate-strategy-marketing-strategy.html Corporate strategy involves working in an industry and striving to make more money‚ usually by retaining customers and gaining new customers from competitors. To gain customers from competitors‚ business need to seem as though they have better quality and higher value. This is where marketing strategy comes in‚ using research in consumer behavior to identify needs and produce messages that tell consumers how the business’s

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    Review‚ 7-14. Ninkovich‚ F. (2001). The United States and Imperialism. Wiley-Blackwell. Pew Research Center. (2011‚ November 17). The American-Western European Values Gap. Retrieved fromhttp://www.pewglobal.org/2011/11/17/the-american-western-european-values-gap/ Prager‚ D. (2012). Still the Best Hope: Why the World Needs American Values to Triumph. HarperCollins.

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    Accounting Concepts

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    Accounting Principles‚ Concepts and Conventions Accounting principles are guidelines & standards‚ which have been accepted by the accounting profession in preparation and presentation of accounts of the business. It is approved and normally accepted by the government bodies &controlling authorities. Accounting principles are uniform in order to understand in the same sense by those using it. Also they are not rigid (i.e. inflexible) like principle of gravity but they are flexible.

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    accounting concept

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    ----------------------------------------------------------- Accounting Concept and Conventions In drawing up accounting statements‚ whether they are external "financial accounts" or internally-focused "management accounts"‚ a clear objective has to be that the accounts fairly reflect the true "substance" of the business and the results of its operation. The theory of accounting has‚ therefore‚ developed the concept of a "true and fair view". The true and fair view is applied in ensuring and

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