E – Commerce & Value Chain Integration Group Assignment (B2C) Page Contents Page No (1) What is E COMMERCE ?……………………………………………..……………………… 1 (2) What is Business-to-Consumer…………………………………………………………… 1 (3) What is Virgin Atlantic………………………………………………………………………… 1 (4) Company Background and History……………………………………………………… 2 (5) Company Strategy ………………………………………………………………………………
Premium Virgin Group Virgin Atlantic Airways Richard Branson
Minnesota Mining & Manufacturing Company Case Study Table of contents Table of contents Page 1 Introduction to 3M Page 2 Market and products Page 2 Performance over the last 5 years Page 3 International Marketing Activities Page 4 Miscellaneous Topics Page 6 Appendix 1 Page 7 References Page 8 Introduction to 3M 3M Company‚ the Minnesota Mining and Manufacturing Company‚ was founded in 1902 by five businessmen. They wanted to make a profit out of minerals for grinding
Premium Marketing Dow Jones Industrial Average
Primary and Support Activities of Value Chain. Introduction Raytheon Company has created new software that improves the logistics system of the company by providing constant tracking data of all products in the inventory‚ which has saved the company nearly $9M. MTrak is a web-based system that includes the Microsoft .Net technology‚ which is used to capture bar-code scans and combines it with information from the mainframe computer to provide tracking of all inventories anywhere within the
Premium Computer Supply chain Mainframe computer
Strength : 1) Since 3M Co. holds its consistency in the industry for 80 years of operation‚ rendering good qualities of their products and services satisfying the needs of their customers and clients. 2) Taking risk in expanding of subsidiaries in the global market. Recruiting thousands of employees to be part of the company. Weaknesses: 1) No formal organizational chart was formulated in company. 2) Not advisable to put a word “ AUTONOMOUS” which is subject to its own laws or regulation only
Premium Strategic management Corporation Strategy
3M Introduction to Business Profile An ever-growing‚ innovative company‚ 3M is considered to be a science-based‚ multinational company which develops and manufactures over 55‚000 products. 3M was originally founded in 1902 by Henry S. Bryan‚ Herman W. Cable‚ John Dwan‚ William A. McGonagle and Dr. J. Danley Budd. It was originally called the “Minnesota Mining and Manufacturing Company” (hence the ticker symbol “MMM”). The company’s headquarters is located in Maplewood‚ Minnesota. 3M
Premium Renewable energy Manufacturing
How Starbucks makes the customer a part of their value chain. Starbucks value chain consists of the following factors: * The Firms infrastructure: This is the way Starbucks want their organization set up and how best to conduct systems such as planning‚ finance‚ quality control and their information technology management. * Human Resource Management: HR is the activities associated with recruiting‚ managing‚ training‚ developing and rewarding people within the organizations. In order to make
Premium
is the 3M culture. The official vision statement is “to be the most innovative enterprise in the world”‚ and 3M’s basic definition is: “new ideas +action or implementation which results in an improvement‚ gain‚ or profit”. 3M has also coined the word “inventorpreneur” for those who invent and implement. The culture encourages stubborn persistence amongst employees to accept and promote their ideas - “do your own thing”. The culture is taught and conveyed through stories and myth about 3M inventorpreneurs
Premium OSI model Strategic management Management
3M Optical Systems: Case Brief As Andy Wong‚ how would you handle the authorization for expenditure for the re-launch of the privacy screen? As Andy Wong‚ I would take the proposal to one of my senior-level mentors for support. The OS unit has already tried and failed three times with the microlouvered filter and high level support would benefit both Wong and Guehler in this case. If Guehler sees that other areas of 3M are in support of the authorization for expenditure‚ then he will not have
Premium Management Marketing Strategic management
Case: Innovation at 3M Corporation What had been 3M’s traditional approach to innovation? Product developers at 3M generally relied on more traditional methods of seeking marketing input. They collect data from sales representatives‚ focus groups‚ customer evaluations‚ site visits‚ and data on risk factors for diseases. Product developers mainly focused on finding new angel or twist on early trends and basically didn’t have direct access to customers. In 3M‚ Sales representatives contacted with
Premium Research Innovation Marketing
Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006).
Premium Marketing Management Strategic management