Hilton Hotels founded in 1919 by Conrad Hilton. Hilton bought his first hotel‚ the Mobley Hotel‚ in 1919 in Cisco‚ Texas. The first hotel to bear the Hilton name was the Dallas Hilton‚ a high-rise that opened in Dallas‚ Texas in 1925. In 1949‚ at the Caribe Hilton Hotel’s Beachcomber Bar in San Juan‚ Puerto Rico‚ Ramon "Monchito" Marrero created the Piña Colada. In 1954‚ Hilton hotels bought the Statler Hotel chain‚ making it the largest hospitality company in the world. Hilton Hotels Corporation
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hospitality practice Raffles Hotel in Singapore Full Situational Audit of the Raffles Hotel and Develop a Strategic Place for the next 3 Years. Cover Page: Student Number‚ Module Code‚ Title‚ Module Tutor Table of Contents‚ List of Tables‚ Figures and Appendices Introduction Explaining the Purpose of the Report Brief Company Overview (10% of the assignment mark) 400 words External Audit: analysis of relevant macro-environmental (PESTE) and industry dynamics (Porter’s Five Forces)
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the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political
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SWOT analysis of Sheraton Hong Kong Hotel. Strengths of Sheraton Hong Kong Hotel 1. Best Location and Seaview Hotel located at Tsim Sha Tsui‚ it is center of Hong Kong‚ many shopping complexes and near Hong Kong Space Museum‚ Cultural Center‚ and major corporate offices. MTR‚ Star Ferry and Bus Terminus are nearby. 2. Famous Brand 3. It also has a Grand Ballroom and 14 function rooms to host business meetings‚ large conference or celebration. Hotel offers meeting and business services including
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A. Introduction The report will be focused on China’s cultural dimensions in tourism development. Religion‚ food‚ festivals‚ music and leisure activities are the 5 cultural elements that are going to be examined how to be used for itinerary planning and will be supported with real itineraries. It is then followed by evaluating how the itineraries meet the cultural expectations of different market segments. Last but not least‚ suggestions on how to communicate with the local people effectively will
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ALITALIA ANALYSIS SWOT ANALYSYS STRENGHTS: -Food (“Best Airline Cusine” worldwide award 2010)‚ - Frequent-flyer deal (“MilleMiglia”)‚ allowing passengers to collect miles and redeem them with free tickets across the whole alliance. WEAKNESSES: -Image (always had money trouble and disorganisation is one of the principal charactieristics)‚ -Funds (it has been privatized in 2009 because of almost 10 years of debit – now it’s going good
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PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging‚ usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant‚ a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion
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PART A- INTRODUCTION Sheraton is Starwood’s ’flagship’ brand‚ providing luxury hotel and resort accommodation. The origins of Sheraton date back to 1937 when the company’s founders‚ Ernest Henderson and Robert Moore‚ acquired their first hotel in Springfield‚ Massachusetts. Sheraton is Part of Starwood Hotels & Resorts Worldwide‚ Inc. Starwood Hotels & Resorts Worldwide‚ Inc. is one of the leading hotel and leisure companies in the world with 1‚169 properties in nearly 100 countries and 171
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Marketing Department of the Terminus Hotel forecasted an average occupation level of 40% during 2009. In November 2008‚ the department received two offers from regular customers‚ the first at a rate of €90 for 10 rooms per day‚ and the second at a rate of €95 for 5 rooms per day. Both offers were rejected. Based on the numbers‚ it appears that the accounting department rejected both offers because the rate fell short of the total cost per room per day for the hotel. Assuming an occupancy rate of 40%
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Porter’s Five Forces- Threat of New Entrants Since its introduction in 1979‚ Porter’s Five Forces has become the de facto framework for industry analysis. The five forces measure the competitiveness of the market deriving its attractiveness. The analyst uses conclusions derived from the analysis to determine the company’s risk from in its industry (current or potential). The five forces are (1) Threat of New Entrants‚ (2) Threat of Substitute Products or Services‚ (3) Bargaining Power of Buyers
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