COMPANY PROFILE The Walt Disney Company REFERENCE CODE: 8C7AE530-4ECC-4EF5-AC18-370E646FD097 PUBLICATION DATE: 31 May 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. The Walt Disney Company TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...........................................................
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WALT DISNEY COMPANY PROJECT With a dream and an ambition‚ a young man‚ Walt Disney arrived in Santa Fe California with a cartoon character named Alice. Within months after the Alice cartoon became a hit‚ Walt and his brother created the Disney Brothers Cartoon Studio‚ which after a couple of years was renamed to Walt Disney Studio. In 1928‚ five years after his arrival to California‚ Walt was able to introduce a new cartoon character‚ Mickey Mouse. With this introduction‚ people were seeking
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SWOT Walt Disney SWOT analysis 2013 Strengths Weaknesses 1. Strong product portfolio 2. Brand reputation 3. Competency in acquisitions 4. Diversified businesses 5. Localization of products 1. Heavy dependence on income from North America 2. Few opportunities for significant growth through acquisitions Opportunities Threats 1. Growth of entertainment industries in emerging markets 2. Expansion of movie production to new countries 1. Intense competition 2. Increasing piracy 3. Strong
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CHAPTER I THE COMPANY PROFILE The Walt Disney Company (NYSE: DIS)‚ commonly referred to as Disney‚ is an American multinational diversified mass media corporation headquartered in Walt Disney Studios‚ Burbank‚ California‚ United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16‚ 1923‚ by Walt and Roy Disney as the Disney Brothers Cartoon Studio‚ Walt Disney Productions established itself as a leader in the American animation industry before
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Study for Walt Disney Company: It is safe to say most of the world knows about The Walt Disney Company‚ commonly known as Disney. With over 180‚000 employees and a revenue of US$ 48.813 billion The Walt Disney Company operates a global entertainment portfolio of Media Networks‚ Parks and Resorts‚ Studio Entertainment‚ and Consumer Products. This wide array reaches out to the world through its television broadcasts‚ Internet businesses‚ theme parks‚ and the many ventures of The Walt Disney Company’s
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Company Research Paper The Walt Disney Company Pranay Kumar George Batah Shuxian Shen Sheng Hao Koo “We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.” Professor Suzanne Weiss Contents 1. Executive Summary 2. Company Background 3. Management 4. Situation Analysis 5. Ethics and Responsibility 6. Human Resource 7. Globalization 8. Operation and Production
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The Walt Disney Company started its business in 1920‚ beginning as a cartoon studio. The company produced comics and cartoons and Mickey and Minnie made their first appearances. In the 1930’s‚ Disney produced their first full length animated film‚ along with the color cartoons. During the 1940’s‚ Walt Disney issued its first stocks and formed the Walt Disney Music Company. In the 1950’s‚ Disney Land opened in California and the infamous Mickey Mouse Club aired on televisions around the nation
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named the new CEO for The Walt Disney Company. This took place at a time when the Disney Brand was said to be outdated‚ when analyst thought that there were too many Disney products that locked the quality that customers expected. (Robbins‚ 2012). Due to Disney’s declining reputation Iger decided to address that perception by implementing‚ what he calls‚ the Disney Difference. (Robbins‚ 2012). The Disney Difference would be what set Disney apart from all other media companies. It is “high quality creative
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Alexandra Knights Entertainment and Marketing Industries Al Lieberman Monday (3:30 -4:45) The Walt Disney Company Case Why has Walt Disney been so successful for so long? Disney’s long term success lies mainly in the quality and type of product it creates and the firm’s successful and tactful management of its creative content and resource s. At its core Disney‚ unlike many other content providers has the ability to reuse and remake previous content. A demonstration of this ability is the
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Case 11.1: Conflict at Walt Disney Company: A Distant Memory? 1. Michael Eisner‚ former CEO strained several important relationships to the Walt Disney Company because of his abrasive style and tendency toward micromanagement. During his 22-year tenure at Walt Disney‚ ex-CEO Eisner fought with the Miramax founders Harvey and Bob Weinstein over financial details relating to the purchase of Miramax. Eisner also bumped heads with Steve Jobs‚ ex-CEO of animated film producer Pixar and Apple
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