387 From supply chains to value chains: A spotlight on CSR Malika Bhandarkar and Tarcisio Alvarez-Rivero* 1. Introduction Corporate social responsibility (CSR)1 has become a hot topic in boardrooms across the world. Changes in corporate value systems are being driven by pressures from different actors‚ including governments‚ consumers‚ non-governmental organizations (NGOs) and institutional investors (diagram 1). Multinational corporations (MNCs) have operations spread across the globe‚ relying
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3/4/13 Attitudes Towards the Concept of Luxury: an Exploratory Analysis by Bernard Dubois and Gilles Laurent Attitudes Towards the Concept of Luxury: an Exploratory Analysis Bernard Dubois‚ Groupe H.E.C. Gilles Laurent‚ Groupe H.E.C. [ to cite ]: Bernard Dub ois and Gilles Laurent (1994) ‚"Attitudes Towards the Concept of Luxury: an Exploratory Analysis"‚ in AP - Asia Pacific Advances in Consumer Research Volume 1‚ eds. Joseph A. Cote and Siew Meng Leong‚ Provo‚ UT : Association for Consumer
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INTRODUCTION: 1.1ABOUT THE Restaurant: BANBATI is a restaurant situated in PANISOKUA (20 km away from Jorhat) proving services in foods and organise events in an upscale and cosy atmosphere. The menu of the restaurant is inspired by varied ethnic cuisine of Assam (e.g..‚ Assamese ethnic food‚ Boro tribe‚ Karbi tribe‚ Mising Tribe etc) as well as cuisines of other states and abroad. The restaurant will offer special dish every day in addition to the regular menu. The capacity of the restaurant is 80seats. The
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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LUXURY BRANDS AND STANDARD POPULATION Introduction. First Part: The industry of the luxury. 1 - History of the luxury 2 - General characteristics of the luxury. 3 - Principal actors of the luxury. Second Part : luxury brands and general public. 1 - Identity of brand 2 - Communication of the luxury brands. Targets Positioning Strategy of the means 3 - Luxury and general public Conclusion Bibliography Webography Appendices Introduction One can describe as luxury all that
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hotel restaurants problematic or instrumental in creating value? In Western Europe the majority of the hoteliers and other stakeholders involved with them agree that hotel restaurants are a liability because of the very low profit margins and the difficulty of making a return on investment. This is without even mentioning all the operational problems inherent to this type of activity. It is true that in Europe hotel restaurants are subject to the same constraints as other restaurants which
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Luxury Fashion Branding Trends‚ Tactics‚ Techniques Uche Okonkwo luxury fashion branding luxury fashion branding trends‚ tactics‚ techniques Uche Okonkwo © Uche Okonkwo 2007 Foreword © James Ogilvy 2007 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs
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- Internal Environmental Analysis ► The Value Chain Groupon value chain management is an extensive process that begins with the negotiations with buyers to delivery of purchased vouchers to customers. Introduction of the company listed services is very simple. Leads are created by the marketing department and passed to the relevant salesperson for the city‚ which is located seller potential. When agreement is reached with the seller‚ a salesperson works directly with the business to put
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THE RELATIONSHIPS AMONG MATERIALISM‚ LUXURY CONSUMPTION AND SOCIAL VALUE Ming-Cheng Lai‚ Graduate Institute of Business Administration‚ National Taipei College of Business No.321‚ Sec. 1‚ Jinan Rd.‚ ZhongZheng District‚ Taipei City 100‚ Taiwan (R.O.C.) laimc@mail.ntcb.edu.tw Yi-Fan Hsieh‚ Department of Business Administration‚ National Taipei College of Business‚ No.321‚ Sec. 1‚ Jinan Rd.‚ ZhongZheng District‚ Taipei City 100‚ Taiwan (R.O.C.) misa1202@gmail.com
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“The greater a firm‟s ownership extends over successive stages of the value chain for its product‚ the greater the degree of vertical integration” (Grant‚ 2010‚ pp354). The consumer electronics industry value chain is depicted below: Thus a firm can be said to be vertically integrated if it owns and operates each of these stages of the value chain. The consumer electronics industry has many players who produce goods for purposes such as entertainment‚ communication and work. There are many determinants
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