Easy Jet Airline TEAM MEMBERS: Name Team Member #1 Qymi Sheng Team Member #2 Will Huo Team Member #3 Ann Chiang Short History of the Easy Jet: Easyjet is a successful example of a European no-frills airline‚ founded by the Cypriot Stelios Haji-Iaonnou in 1995‚ with the vision of creating a customer focused brand that would revolutionize the concept of air travel. More than fifteen years on‚ easy Jet is Europe’s leading airline‚ and the UK’s largest‚ carrying over 55m passengers
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REFERENCES EasyJet EasyJet Airline Company Limited headquartered at London Luton Airport is the UK’s largest budget airline measured by number of passengers carried‚ operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. EasyJet has adapted cost-cutting
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Audict on Easy jet(the factors that can influnce the company) A)Five porter’s forces: *Threats from new entrants : When new airlines enter the market ‚how they affect easy jet *Threats from subsititue products: more options to go to a destination such as buses‚train..how these things affect easy jet *Bargaining power of suppliers: if plane manufacturer factories sell planes with a high price ‚how this affect the easy jet’s finance *Bargaining power of buyers: for instance easy jet makes a contract
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operates in‚ analyse its structure‚ macro environment‚ strategic group as well as the major strategic issues‚ business strategy and how they sustain competitive advantage. This analysis will involve the status of the company in relation to the status of the overall business. EasyJet Airline Company Limited is the largest airline of the United Kingdom and it is based in London Luton Airport. They were founded in 1995 and currently have a fleet size of 190 serving 134 destinations. They had 8446 employees
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Strategy Chandler (1990) defines strategy as “the determination of the basic long term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals”. Chandler therefore refers to a strategy as determining where you are now‚ where you want to be and what resources you need. However Porter (1996) states that “strategy is the process of creating a unique and valuable position with means of another set of activities”
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name‚ understand your competitors‚ and be innovative. Having a valuable brand name is vital because customers and potential customers attribute product quality‚ styling‚ service and reliability to a brand name. Having a brand name that is trusted and easy to remember gains greater customer loyalty‚ after all‚ people tend to buy products from companies that they have heard of and from companies that have a good reputation. Understanding your competitors allows you to set your prices competitively and
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CRC Press LLC‚ 535 Fifth Avenue‚ New York‚ NY 10017. All rights reserved. SUPPLY CHAIN STRATEGIES Jim Ayers By thinking in terms of supply chains instead of individual operations or departments‚ CIOs can improve their competitive strategies. These strategies‚ in turn‚ change organizational operations‚ roles‚ and information systems. This article shows how such “supply chain thinking” works. upply chains are a hot management topic. Eyes are opening to a more global view of end-to-end material
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1. Department for Transport The Department for Transport is the government department responsible for the English transport network and a limited number of transport matters in Scotland‚ Wales and Northern Ireland which are not devolved. The DfT is concerned about the number of injuries and fatalities caused by drink driving on Britain’s roads. They wish to run a new anti-drink driving campaign. For these types of campaigns‚ they normally use a variety of media including TV‚ radio‚ cinema‚ newspapers
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Southwest Value Chain Analysis Outcomes / Accomplishments: low price‚ convenience service‚ customer loyalty low turnover & low costs‚ great union relationships‚ customers are brand ambassadors. Southwest Airlines (SWA) is consistent in their culture‚ business model‚ and customer interactions and engagement‚ all collectively reducing costs and enabling their point-to-point‚ efficient‚ low cost‚ friendly service. Their culture favors personal connection‚ community‚ recognition‚ support‚ and
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two Boeing 737-300 aircraft flying from London to Glasgow and Scotland. Its mission was to offer low-cost airline service to the masses. This was successfully achieved by offering customers low fares with its no frill flights and adopting an efficiency-driven operational model; high brand awareness‚ maintaining a high level of customer satisfaction making it one of the leading low-cost airlines in Europe. One firm that has successfully followed the low-price strategy is easyJet‚ founded by Stelios
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