cMarketing Research Report KFC Pakistan Prepared for: KFC Pakistan (Lahore) Table of Contents History 3 Business objectives 3 Research objectives 3 Research design 4 Methodology 4 Scope of study 4 Respondent profile 5 Executive summary 6 Qualitative study 6 Quantitative study 7 Findings 8 Appendix 9 History With over 60 outlets in 18 major cities‚ and local monthly procurements exceeding Rs 35 million‚ there is no doubt that KFC is a major player in the fast
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VALUE ANALYSIS & VALUE ENGINEERING Value Analysis is an effective tool for cost reduction and the results accomplished are far greater. It improves the effectiveness of work that has been conventionally performed as it questions and probes into the very purpose‚ design‚ method of manufacture‚ etc.‚ of the product with a view to pinpointing unnecessary costs‚ obvious and hidden which can be eliminated without adversely affecting quality‚ efficiency‚ safety and other customer features. VALUE AND
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organisations‚ KFC is also one of the best organisation which gained their title and power for more than 80 years. KFC is a chain of fast food restaurants and first established known as Yum! Brands. However‚ the organisation name has been change since 1952. Until now‚ KFC – Kentucky Fried Chicken is the third largest fast-food organisation in the world. KFC has more than 14‚000 outlets and in more than 80 countries around the world‚ serving about 12 million customers each day. (KFC Franchise Opportunity
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that Pepsi and Coca Cola can maintain their exact mix of ingredients as a well-kept secret‚ and not let the bottling companies know what exactly goes into their product. This affects the image of the product‚ and preserves it as something of higher value‚ and actually applies a sense of prestige to the Pepsi and Coca Cola products that are kept such excellent secrets. Pepsi and Coke operate by sending concentrate to bottlers‚ who then take the necessary actions‚ and ship out their products to
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franchise. The strategic management process is vital and a well laid out plan is necessary. Consequently‚ by evaluating the background of KFC‚ the outcome should lead to a clear mission and vision statement outlining the purpose and goals of the company. Also‚ the mission and vision will keep all shareholders informed of the objectives that should be met by KFC. “Defining the company mission is one of the most often slighted tasks in strategic management” (Pearce II & Robinson Jr.‚ 2009‚ p. 42). A
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CONTENT PAGE 1.0 Introduction 2 2.0 Ethical Dilemmas 2.1 Unhealthy Oil 2.2Employees Issues 2.3 Suppliers Issues 2 2 3-4 4 3.0 Ethical Theory 5-7 4.0 The Organization’s Ethical Best Practices and Values 7-9 5.0 Recommendation 9 Conclusion 10 References 11 1.0 Introduction All of companies should be use the ethical decision to development their business on the right way because it’s a behavior of company showing to the publics and also responsible to social or public. The decision of company might
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Value Chain and Competitive Forces: Effects of Information Technology Module 2 Case John Dow ITM524: Fundamentals of Information Technology Management Dr. Somebody Somebody February 4‚ 2012 Introduction Businesses are established with the sole reason to provide a product or service to a customer with the intend to make a profit. The amount of time‚ effort‚ and resources spend should generate a profit. Then‚ the profit depends
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* Value Analysis is a step by step approach to identify the function of a product‚ process‚ system or service; * To establish a monetary value for that function and then provide the desired function at an overall minimum cost without affecting any of the existing parameters like Quality‚ Maintainability‚ Productivity‚ Safely and other performance characteristics. Importance * Value analysis helps the employees to better understand their jobs. * Value analysis reduces the cost of the
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a ‘snapshot’ of KFC’s business ethics. First‚ the author started with the ethical dilemma of KFC which include poor quality products‚ animal abuse and poor working conditions. Identification of ethical dilemmas is important where people can know about the ugly truths that KFC was practicing. The report is followed with a discussion of the importance of the ethical dilemma of KFC and actions taken by KFC to solve the problems. Under this section the relevant theories such as utilitarianism‚ egoism
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QUALITY AND CUSTOMER SATISFACTION IN KFC CHAINSTORES The purpose of this study is investigating the service quality of KFC chain stores and how the service quality affect customer satisfaction based on the theory of “service quality” and “customer satisfaction” and the Customer satisfaction survey in website: talktokfc.com. We do the literature reviewson some important concepts to make clearer about the service quality and the level of customer satisfaction in KFC chain stores in order to develop and
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